Growing Your Social Media Presence as an Electronic Music Artist

We have always stressed here how important social media is for an artist to succeed in the music industry today. This is especially true in electronic music, where many artists, especially independent artists, have come to rely on social media to get their music released and be heard far and wide, not to mention using it to interact with their fans and the public in general on a more personal level.

But if you are a new artist or someone getting into social media for the first time, all this may seem overwhelming. You may also find yourself needing to catch up a lot considering that many artists have a more established social media presence than you have. Nevertheless, the potential is there for you to be successful with your social media efforts, and getting going now is always better than never starting. All it takes is to remember and follow the tips we will be sharing here.

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How DJs and Producers Can Market Themselves with Social Media

For many artists and producers in the music industry, social media is a helpful and vital tool that enabled them to reach a wide audience across the globe.

Of course, given the prevalence of social media in our day to day lives, this may already seem like a given to most. You’d be surprised, however, by how much social media is undervalued, misunderstood or simply misused in the branding and marketing of one’s own artist profile. Social media has become more sophisticated in recent years, with important changes happening at such a rapid rate that it can be hard at times to keep up with the latest updates for even the most important and used social networks. Thus, it is important for any artist or producer to know the right strategies to be successful in their social media efforts, and to constantly stay up to date with the ever-changing landscape that is today’s social media world.

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The Funniest Tweets To Come Out Of The Fyre Festival Disaster

Update: Read the official statement from Fyre Festival co-founder Billy MacFarland

Fyre Festival has turned out to be quite the disaster, to put it lightly. Attendees, some of whom literally forked over thousands and thousands of dollars for what they expected to be a lavish experience, were greeted on festival grounds at the Bahamas by an experience that was everything except the luxurious, supermodel-filled getaway which they had been promised.

You may know of the festival, which is run by Ja Rule and Billy McFarland’s Fyre Media company, thanks to their heavily sponsored content campaign which was promoted on Instagram and other social media outlets by the likes of Kendall Jenner, Emily Ratajkowski, and Bella Hadid. The glamorous offerings, however, didn’t quite live up to expectations.

While thousands got to witness the shambles waiting for them in the Bahamas, many didn’t even get to fly to the Caribbean island, with all flights scheduled to depart to the destination reportedly cancelled after initial news of the disaster zone awaiting them began to make the social media rounds.

But let’s backtrack a bit and discuss what happened at the festival itself. Consequence of Sounds reports: those who made it to the grounds discovered soon enough that it was a far cry from the oasis they were promised. Tickets to the festival ran between $4,000 and $12,000, with the price of admission including a chartered flight from Miami, private villas to sleep in, yacht rides with gorgeous models, and performances from the likes of G.O.O.D. Music, Major Lazer, Blink-182, Disclosure, and more. On paper it all sounded great, if you’re the kind of person that is into that super exclusive douchebag festival experience. In reality, festival grounds were littered with half-built tents and mountains of trash. Catered meals were nothing more than a slice of bread and cheese, with a salad garnish for good measure. As night fell, the situation became even more chaotic, with festival staff and security nowhere to be found. Luggage was thrown out of the back of a truck to an awaiting mob. There were reports of feral dogs running loose through the festival grounds, and some attendees allege to have gotten into verbal and physical confrontations with locals. All the while, flights to the island have been cancelled.

What ensued was a slew of tweets depicting just how bad and dangerous the situation was and, in true unforgiving Internet fashion, throwing some humor on the fiery situation… pun intended. William Needham Finley IV took to his Twitter to document the experience in brilliant detail and with great humor:


Unsurprisingly, he wasn’t the only one to unleash some humor on the situation:

As can be seen from the tweets above, most of those who originally made it to the festival grounds found ways to leave and fly back to the mainland United States. Needless to say we strongly doubt that Weekend II — yes Fyre Festival was meant to run over the space of this weekend and the next, pretty unheard of for a first-time festival — will take place. Instead we assume that organizers will be dealing with a few lawsuits or perhaps a class action suit from the hundreds of (possibly) wealthy attendees that were scammed out of thousands of dollars to receive what turned out to be a fairly realistic disaster relief experience.

The festival’s social channels have been unsurprisingly quiet, except for the following misleading, uninformative and frankly dishonest Instagram post blaming all the above vicissitudes to mere “growing pains.” We honestly doubt they will have much of a chance to do any growing following this…


Things got off to an unexpected start at day one of Fyre Festival. FOR THOSE CURRENTLY ON GREAT EXUMA We are working to comfortably accommodate guests and deliver a great experience. If you have needs, please head to the “BLUE HOUSE” on the main festival site. Security, first aid, and Fyre Festival staff are here to assist immediately, 24/7. FOR THOSE WITH PENDING TRAVEL TO THE EXUMAS TOMORROW Due to circumstances beyond our control, and in line with a culture of safety, all inbound charter flights to the Exumas have been canceled. Your ticket and any funds uploaded to your RFID band will be refunded. Thank you for bearing with us as we work through the growing pains that every first year event experiences. Revised itinerary information will be shared soon for the remainder of this weekend and weekend two.

A post shared by FYRE FESTIVAL (@fyrefestival) on

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H/T: Consequence of Sound

Social Media Developing Talented

The Correlation Between Social Media and Developing Talented Electronic Music Artists

In today’s society, Social Media plays a big role in people’s everyday lives as well as business. Social Media is also turning out to be an important vehicle for bringing to light the talent of new electronic music artists, through making them known to fans and promoting their brand.

Electronic dance music is over saturated, so you need to be clever when you are attempting to reach your potential fans, media outlets, labels and managers to pay attention to you. It is not enough for artists to keep posting their music on their YouTube or SoundCloud accounts over and over. It is not enough for artists to wait for their manager to make a move. Production Music Live explains why this is: “Your post isn’t just competing with another producer’s post – it’s also competing with a meme and a cat video someone shared. No wonder why the link to your music gets lost in this stream – it’s just not the most engaging post.” Artists need to keep this fact in mind in order to navigate the social media stream. Here are some factors that may improve social media standing and lead to developing the career of talented electronic music artists:

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social media

The Correlation Between Social Media and Record Sales

Before the turn of the century, when an artist recorded a song, you had to buy the music before you got to listen to it at will. The more record sales, the more successful the artist and the music was. People loved buying records; there was the vinyl LP, the cassette tape, the compact-disc and then the evolution of mp3s. While before you have to have a special player to hear the record you bought, today things are very different. Now you can just log on to social media or streaming sites and listen to the newest tunes.

But is there a connection between social media popularity and a track or album’s final sales? Check out the following graphs from to see the correlation between the two works:

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DJs React to Donald Trump Winning US Presidency

Last night the US Presidential election delivered an unexpected result: Donald Trump will be the 45th president of the United States, a historic victory for outsiders that represents a stunning repudiation of Washington’s political establishment for some, but a win for hatred, prejudice, ignorance and misogynism for others.

The naturally more left-wing faction of dance music’s industry took to social media to express their thoughts on the news. Most were obviously shocked and appalled, while others dejected and sad, making predictions for a bleak four years of politics ahead of us. Others decided to focus on music, sending a message that together and united we are above Donald Trump, Hillary Clinton, and any other politician running or holding office:

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Is SoundCloud Really Worth $1 Billion?

SoundCloud money

Following news last month that Twitter reached an agreement with SoundCloud for an investment of $70 million, it is now being reported that the music streaming company is seeking a buyer for an estimated $1 billion.

When the Twitter cash infusion story broke mid-June, experts believed that the funding valued SoundCloud at about $700 million — the same value that investors placed on the company in 2014 when it raised $60 million. According to Bloomberg, however, SoundCloud is now looking to sell for $1 billion.

The publication cites “people familiar with the matter,” affirming that SoundCloud’s investors and founders are exploring ways to reach a sale. The business news outlet states that other sources have confirmed SoundCloud’s interest in finding a buyer, reporting that the music company has been having difficulties finding someone willing to pay $1 billion for the business although talks of a sale have been ongoing now for some time.

Is the streaming platform really worth $1 billion and will they find a buyer willing to match that evaluation? The company reported $44 million losses for 2014, specifying that “in the three years from 2012-2014, SoundCloud lost almost €75m – but only brought in €37m in income.”

A SoundCloud representative declined to comment.

Twitter Is Investing $70 Million Into SoundCloud

Twitter SoundCloud

Although Twitter pulled out of a deal to buy SoundCloud in 2014, it is now reported that the social network giant has invested $70 million into the music streaming platform.

When discussing the investment deal, Twitter CEO Jack Dorsey stated: “Earlier this year we made an investment in SoundCloud through Twitter Ventures to help support some of our efforts with creators. They’ve been great partners of ours over the years and their community-supported approach mirrors ours in many ways.”

This follows Twitter’s announcement that SoundCloud will now appear in and stream via Twitter Moments thanks to a deal struck in April. The move aims to allow curators to build specific playlists for specific tweets.

There is no public information that discusses the $70 million cash infusion at this time, although a statement from a SoundCloud spokesperson reads: “We can confirm that Twitter has made an investment in SoundCloud. Both companies facilitate and inspire contemporary culture to happen in real time while reaching millions of people around the world.

“This investment will enable SoundCloud to remain focused on building value for creators and listeners alike, and to continue the global rollout of many company initiatives such as our recently launched subscription service, SoundCloud Go.”

It is estimated that this funding round values SoundCloud at about $700 million — the same value that investors placed on the company in 2014, when it raised $60 million.

Source: Recode

SoundCloud Revenues Dip As Costs Increase; Negotiations With Majors At Impasse; Partnership Formed With Twitter

Twitter Aut

SoundCloud is losing money faster as it grows. While the popular music sharing and streaming service based in Berlin posted a turnover of $14.1 million in 2013 (a 40% increase from the previous year’s revenues), its operating loss in the period more than doubled to $29.2 million in 2013 from $15.8 million in 2012.

“We are in a phase of growing SoundCloud into the market-leading platform for listening to, creating and sharing sound,” the company notes in its annual filings. “This has necessitated investment in technology, headcount and marketing. Our overhead base has increased faster than our revenues.”

The company is also at a deadlock at negotiations with Sony, Universal, and Warner over royalties for unauthorized uploads. “Deals with labels have been complex because they are about more than about advertising alongside content hosted and consumed on SoundCloud. There is also the issue of paying out royalties for licensed music that gets listened to on SoundCloud.”

However, SoundCloud and social media giant Twitter  launched today a feature enabling content creators to utilize Twitter “Audiocards” to deliver music right into their followers’ Twitter timelines on iOS and Android by hitting a play button within the Twitter app. Audiocards for the time being are exclusive to Twitter’s mobile platforms and not yet available on the desktop.

Sources: TechCrunchhypebot