Lighting and audio-visuals are an aspect of event production that can at times be overlooked or misunderstood. Nevertheless, it is an important element that can make or break any event, as well as the experience overall and the lasting brand image you hope your attendees leave with. Undoubtedly, extreme technical expertise and a sense of flair are needed to pull off such a spectacle.
This particular expertise is the specialty of people like Steve Lieberman, a notable production lighting expert for music festivals and similar productions. Steve has worked on the lights and visual design of hundreds of productions, including popular music festivals such as Coachella, EDC, Insomniac, and Ultra. His is expertise drawn from years of experience, beginning in the 1990s when he started working on lighting for underground rave parties in New York.