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30 Essential Underground Dance Music Venues in the United States

 

After featuring 25 essential clubbing destinations for house and techno in Asia, it’s now time to highlight our very own underground dance music scene here in the States.

While we originally narrowed down our list to 23 essential underground dance music destinations, we recently expanded it to a total of 30 venues you should take the time to visit for techno and house here in the United States. Here they are in alphabetical order by city:

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Why Every Promoter Should Write an Event Business Plan (And How)

 

If you’re an event promoter you might be skeptical and think that making a business plan is unnecessary and just a waste of time when it comes to event planning. But you couldn’t be more wrong. Every promoter should write an event business plan to successfully put on a show whether it be a festival, nightclub party, or concert.

Most times, promoters treat each event as a hobby more than a business which eventually leads to failed shows. There is nothing wrong with loving what you do but everything that involves money and earnings should be planned accordingly in order to gain and not lose.

It almost always takes formal planning in order to secure your funds. If you are funded by capitalists, commercial banks, and even angel investors like private sponsors, it is your responsibility as a promoter to develop an effective event business plan. And if funds come from personal resources, it remains important to have a formulated business plan to follow in order to capitalize on your chances of success.

It can be a great help to keep track of your progress and financial status, including how the money goes in and out of your pocket throughout the whole duration of your event preparation as well as afterwards. It can also be used to develop a strategic plan for continuing events in the future and to bring investors, sponsors or partners on board.

So gather up your materials and jot down these quick tips that will describe the essential components of how you should write an event business plan:

Prepare an Executive Summary

The first page of your event business plan will be comprised of your executive summary. Consider it your event overview or outline. It will follow your title page, thus it has to be concise. Do not beat around the bush and clearly discuss what you aim for in the summary. Keep it short and formal.

The contents of your executive summary should contain the synopsis of your whole business plan. Especially:

  • Overall Concept – What kind of event are you throwing? Who are your target market? How will your event standout?
  • Important Financial Details – Focus on projected growth of income like your potential profits, event sales, return on investment, and cash flow. Furthermore, you must state the exact capital needed for your event and go into details on how it will be used.
  • Your Background – Provide a detailed information of yourself as the event planner/promoter or your company if there are other people involved. Briefly describe your history in event planning/promotion and who is responsible for putting the event business plan altogether.

Remember that when it comes to writing your executive summary, the shorter and more accurate your point is, the better. Be sure to let your reader immediately know what your capabilities and needs are.

Event Description

In this section, you can fully explain and elaborate the details of your event. Unlike the executive summary, this part does not have to be short but it has to be accurate.

Start with a short description of the event. Discuss present and future possibilities. Are you planning to have the same particular event if it turns out to be successful? Point out what makes your event standout. Emphasize unique concepts and ideas. This is crucial if you are seeking investments and financial supports. Your sponsors/investors will want to see your vision and know how dependable and trustworthy you are as a planner/promoter.

Moreover, you should mention how your event will likely be successful and what kind of support systems are being considered. These could come in forms of advertisings and promotions.

The event description statement should be enough to give the reader a clear and definite idea of your objectives.

How Will You Earn?

State why your event is going to be profitable. How will you attract potential attendees? What forms of advertising will you use and how much budget did you set for each. Also explain your pricing techniques and available ticket options and never forget to provide a financial breakdown for all your target goals.

Remember to sum up all your costs before strategically planning your ticket prices. Include both direct and indirect costs and be careful not to overprice or underprice your tickets. Correct ticket pricing can greatly affect your potential event income.

Promotion Strategies

As an event promoter, this is one of the crucial steps that you have most likely mastered. Promoting an event is hard but if you are organized, it can be easy as a breeze. Event promotion is just a matter of controlled distribution of communication in order to sell tickets to potential attendees. To attain this goal, communication efforts must be utilized. This includes:

 

Risk Assessment

There will be risks associated with your business event plan. Each of them should be assessed and addressed. These risks may involve areas in marketing procedures, personnel requirements, finances, management and operations, facilities, etcetera. By identifying each problem and giving a possible solution to them during your event developmental period, you will lessen your fears with regards to event preparation and those of your investors too.

Appendix

This will be the section of your event business plan that will feature all your supporting documents. From payment receipts to bank statements and inventories. You can also use this part to write down any additional information such as your event policies and reports.

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These are just a few steps to get you started. If after reading this article you still feel lost on how you should write an event business plan, do a quick search online for hundreds of business plan templates to choose from.

Don’t worry on how many pages your event business plan is, as long as you make sure that its contents are rich and useful.

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Promoters, This Is How You Should Use Instagram To Sell More Tickets

Instagram is without a doubt one of the strongest promotion tools on the Internet. With its easy-to-use and pleasing to the eyes interface, it is statistically the best and most used photo sharing platforms and apps in the world. As a promoter, you want to showcase your events and sell it to potential attendees — not just in your immediate market area but far beyond it also.

Instagram let’s you do that. The right picture or video paired with matching captions and hashtags allow you to pick up more ticket-buyers than you could have previously reached. But are you using Instagram as a marketing tool correctly? We have prepared a few tips to let you maximize Instagram to its full potential, with the aim of hopefully raising more ticket sales. Promoters, this is how you should use Instagram to sell more tickets:

Aesthetics

People scroll through Instagram not to read captions but to look at photos. If you captivate their eyes with amazing event-related photographs, then they’ll take the time to read your caption and possibly buy a ticket to your upcoming event.

Make sure to upload high-quality photos, and regularly post event posters to promote what is coming. As we have mentioned, Instagram users usually look at photos, so uploading your event flyers amidst other high-quality graphics promoting your event will let your followers and potential attendees know about it and lessen the risk of them scrolling right through it.

In addition, try to use less Instagram filters. You want to showcase your events to potential attendees, so the crisper and clearer your photos are the better. Most of the times, “Instagrammers” follow accounts that are artistic and attractive. So find out the aesthetics and branding that you want for your Instagram page and stick to it. It is important for your page to be consistent with your branding. See below for examples of well-branded and consistent promoter Instagram accounts, including Amsterdam Dance Event, Awakenings, CRSSD Fest and Movement Detroit.

Caption

Your photographs will capture your audience’s attention but your work does not end there. You still have to put a caption: it is the voice to your visual contents. Grab this opportunity to explain what your event is all about, what attendees can expect musically and non and relevant information on how they can purchase tickets. Depending on the particular post, you can share interesting selling points on the artists featured on your line-up or on the venue chosen for the event. It is also great to get your users engaged by asking them to tag friends where appropriate, or asking questions and inviting to leave comments on your post. The more engagement your photo gets, the more likely it is for Instagram’s algorithms to pick it and have it featured both at the top of the home newsfeed as well as the explore section.

Instagram cuts off each caption after a few sentences so be sure to put important details first, or at least something that attracts user’s attention enough so that they click to read more. Take note that you could use Instagram to sell more tickets but you have to price your event tickets correctly for a larger number of sales. Instagram does not allow for hyperlinking in captions or comments, but there are several ways you can ensure your followers still get to your ticket page — more of that later in the article.

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#HashtagIt

Hashtags have everything to do with how your events could get discovered through Instagram. So be sure to create an original hashtag for each of your events and let people use it when they upload photos in relation with your parties. The right use of hashtags can surely attract new followers and potential ticket buyers for your next event.

Aside from using original hashtags, use common hashtags that are trending and pertinent to your event and brand. You can view the top hashtags on Instagram’s Search and Explore tab and try to use at least three or more on each event promotion post that you upload. This will make your posts searchable thus attracting more ticket buyers.

It’s likely that once your account is built with enough followers you won’t find the need to use as many hashtags as you did originally. At that point using 4-5 works just as efficiently.

Use Your Bio URL Wisely

Since Instagram doesn’t allow clickable links on captions, regularly update your bio’s URL. Direct it to your most recent event’s page or ticket-selling website. By clicking on your bio’s URL link, your followers or guest viewers will be redirected to a page where they can find more in-depth details of your event and purchase tickets.

Add a short note on your caption to let your viewers know that they can buy tickets through your bio link. Below is our suggestion on how to go about this:

  1. Include a link to your ticket page in your bio. Using an original link works, but the use of bit.ly links can be effective in tracking how many people are accessing your ticket page from Instagram directly.
  2. Tell your followers in the photo captions that the direct ticket link can be found in your bio, but include the link anyways. If it’s easy to remember or copy, such as in the case of your festival name or a short bit.ly link, followers could end up simply typing it directly into their browser.

Instagram Ads

If you have a budget set aside for advertisements, consider create an Instagram Advertisement for your event. The idea is to target it adequately so that your posts end up being seen by potential attendees that do not follow you yet, inviting them to both follow you and to buy tickets to your event.

Instagram offers different types of advertising options including photo, carousel, and video. Photo Ads are featured with a small “Sponsored” logo on the top-right corner. You could choose different call-to-action options to go along with it like Learn More, Book Now, and others. This is a sure fire way to raise your event ticket sales and drive potential attendees to your site for ticket-purchasing.

For limited time ticket sales, Instagram offers Marquee Ads. These are single-day campaigns with assured impact and placement in the top ad area of Instagram’s feed. This type of format will showcase your event’s advertisement with different styles to the same user up to thrice a day.

The reason we suggest using Instagram Ads is that the platform features specific audience targeting through your Facebook page, which is connected to your account. This means you will have all the needed and required tools to reach your target audience.

 

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There are millions of Instagram users with new sign-ups each day and there are thousands of event promoters trying to gain the attention of potential attendees in each given market. There is no better time than today to learn how you should use Instagram to sell more tickets and start defining your own promotion style in order to stand out from the competition!

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25 Essential Clubbing Destinations for House and Techno in Asia

Whether you are a tourist looking for a way to enjoy your weekend or a local who doesn’t know where to go, we’ve summed up twenty essential clubbing destinations for house and Techno in Asia that you should check out if you happen to be in the right city.

We have arranged them by country in alphabetical order, making this an easy guide for you to refer to any time you find yourself looking for good quality house and techno in the Asian continent.

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Should Cameras Be Allowed Inside Nightclubs?

Phone Off

With the advent of technology we have seen a steep increase of camera usage inside nightclubs and at concerts in general.

In order to counteract this phenomenon, clubs such as Output in Brooklyn, fabric in London and most famously Berghain/Panorama Bar in Berlin have encouraged and banned the use of photography inside their venues.

What is your opinion on the subjects. Should nightclubs allow photography or should they ban it and allow more focus on the music?

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