Los Angeles based Minimal Effort has now announced the full lineup and stage breakdown for its upcoming New Year’s Eve edition at The MacArthur.
Minimal Effort is returning to the historic haunts of the The MacArthur for this upcoming NYE celebration.
Minimal Effort’s New Year’s Eve lineup will feature perpetually of the moment House icon Justin Martin, Italian techno purveyor and Life and Death co-founder DJ Tennis, heir to Detroit Techno’s modern thrown Jimmy Edgar, Dirtybird outlier J.Phlip, cosmic House explorer Oona Dahl, flag-bearer of the true American underground DJ Three, grit-driven House specialist Ardalan, Los Angeles house and tech veteran Trent Cantrelle and of course the glue of the forward-thinking Minimal Effort curation Human Resources. To top it all off, the festival will also showcase a special guest set by none other than Maya Jane Coles.
The MacArthur will be transformed for this idyllic night by the immersive production that Minimal Effort has become known for. Multiple environments and an indoor-outdoor experience await as a picturesque celebration for your New Year’s is crafted with every detail in mind.
We have been following the events with Minimal Effort closely, knowing full well what happened during their All Hallow’s Eve event on Halloween weekend. The simple truth of the matter is that the organizers were forced to shut doors due to “capacity and safety” issues although the event was not at capacity as approved and proven by city permits.
Naturally, this left a very sour taste in the mouth of attendees who couldn’t enjoy the night. The hallmark of a good brand can be seen in how they react to adversity and in their failure to deliver to their customers. Minimal Effort’s response in this regard has been impeccable, refunding all requests from ticket buyers that didn’t enter that night as well as providing them a free ticket to the upcoming 2017 New Year’s Eve edition. All this while doubling down on efforts to secure a venue that has a proven track record and that will provide the safe haven for all to enjoy the welcoming of 2018.
With this in mind, today Minimal Effort announced that it is makings its return to the historic haunts of The MacArthur, site of their successful 2015 edition and a venue that holds much respect and appreciation from Minimal Effort regulars. The event will continue its devotion to providing ahead of its time electronic music lineups to the underground elite of Los Angeles.
Minimal Effort’s lineups have always been a point of pride, and this time it’s no less, featuring Dirtybird favorites Justin Martin and J.Phlip, Life and Death co-founder DJ Tennis, Detroit’s Jimmy Edgar, grit-driven House specialist Ardalan, All Day I Dream favorite Oona Dahl, one of the world’s craftiest track-selectors in DJ Three and Minimal Effort staple Human Resources. But that’s not all, as Minimal Effort plans to announce a Special Guest on December 3rd.
This coming Halloween weekend Minimal Effort is relocating into their newly minted venue, ENOX Event Center, taking LA into a devilish night of quality tech and house music with some of the underground’s most iconic talent.
Keeping in mind All Hallow’s Eve’s musical programming vision and Minimal Effort’s forward-thinking standard, the Phase 2 additions include the infamously secretive Claptone, All Day I Dream label boss Lee Burridge, and one of the most exciting acts to rise up from the underground in recent years in Eagles & Butterflies.
Furthermore, All Hallow’s Eve will see the Los Angeles debut of Claptone’s world-renowned The Masquerade. The dedicated stage will feature the signature production and staging that has made it one of the most sought after events on the international circuit.
Los Angeles’ Minimal Effort returns this upcoming Halloween weekend with a brand new look, brand new location and solid Phase 1 announcement.
Taking place on October 28th at the ENOX Events Center on the outskirts of Downtown Los Angeles, Minimal Effort: All Hallow’s Eve will feature two stages — one outdoor and one indoor — playing homage to both the city’s warm temperatures and its thriving warehouse scene. The venue is in-and-of-itself an incredible find, able to comfortably host thousands of attendees in a hybrid space that encapsulate both the industrial vibe of Los Angeles and the characteristic outdoor partying that occurs in the city all year around.
The day-into-night party will feature a yet-to-be announced branded stage, as well as a selection of powerful track-selectors hand-picked for the occasion. Diversity is the name of the game here, with house, tech house, deep house, g-house and more to be showcased. At the top of Phase 1 we find house legend MK (Marc Kinchen), joined by Crosstown Rebels head-honcho Damian Lazarus and UK house duo Dusky. Next up on the lineup is the eclectic Brodinski, who will bring his signature Atlanta-meet-Paris house sound to LA for the occasion, Do Not Sit On The Furniture founder BEHROUZ, G-House French duo Amine Edge & DANCE and LA’s very own Human Resources. Phase 2 will be announced on September 25th.
Los Angeles’ underground champion Minimal Effort has announced the lineup for its New Year’s Eve installment. Set in downtown Los Angeles, Minimal Effort will return with a finely curated billing of live and DJ talent from across the international dance music community.
Over the past 3 years, Minimal Effort has asserted itself as a forerunner in the busy Los Angeles market, cutting its teeth on forward thinking bookings with an ear turned perpetually towards the smarter and more authentic shades of electronic music. Riding on the energy of its expanded and refined Halloween event, Minimal Effort New Years Eve will see live sets from Techno greats Recondite, Stephan Bodzin, Audion, and Nicola Cruz, plus standout DJ performances from the likes of Simian Mobile Disco, &Me, Francesca Lombardo, Sacha Robotti, The Desert Hearts Crew, Amtrac, Chrome Sparks, Kastle and Human Resources, with more to be announced. While all of them will be amazing performances in their own right, we selected four you should absolutely not miss when attending Minimal Effort: NYE this year!
We have teamed up with Underrated Presents, the minds behind Minimal Effort, to give you a chance to win 2 GA tickets to this year’s New Year’s Eve affair. To enter, simply follow the instructions in the widget below. The winner will be selected and announced at noon on Thursday, December 29th.
Please note: If you are having difficulty opening/entering this contest via cell phone, try the following:
- Open this link directly on Safari or another designated web browser (not through the FB or Twitter apps)
- If the above fails, try via desktop computer.
While there are plenty of parties going on in Los Angeles this coming New Year’s Eve, you’d be amiss to not attend Minimal Effort’s one-day affair at the LA Center Studios.
Underrated Presents’ brand is returning to the downtown location following their Halloween bash in October, bringing with them an impressive lineup of house and techno and improved production value. The 21+ event will run from 4pm until 2am across three stages, one indoors and two outdoors under the canopy of Los Angeles’ beautiful skyline. The event is run like a mini-festival, featuring audio/visual production, food vendors, chill-out areas and more, providing a completely unique and different experience than any other electronic music party held on the night in the Los Angeles area.
Although more names are still to be added, this is already one of the best selection of talent Minimal Effort has brought to LA so far. We cherry picked four artists you should not miss when you ring in 2017 with us and the Minimal Effort family:
Trial and error is necessary and just like with anything in life, it’s the little failures peppered amongst great successes that build something truly special. Any of the thousands of dance music fans in Los Angeles and beyond who are familiar with Underrated Presents and their Minimal Effort brand know just how big of a leap they took this past Saturday when they expanded their Halloween production from within an indoor venue facility to a hybrid indoor/outdoor festival featuring three stages, 10 hours of music and 24 different artists.
The move didn’t come without a few hiccups, of course, but when all was said and done, Los Angeles welcomed its first festival-scale electronic music production in years, and the first to solely focus on the more underground sounds of house and techno. It wasn’t since HARD and Insomniac left the city that crowds in LA hadn’t been able to enjoy an event of this kind with promises of more in the pipeline. In fact, flyers posted throughout the Los Angeles Center Studios, Minimal Effort’s new home, already announced an exciting first phase lineup for the upcoming NYE event that will take place at the same location and with a similar structure.
The choice of location couldn’t have been more ideal, a multipurpose facility in the former Unocal Center building next to the 110 Freeway in downtown Los Angeles that provided ample space for two outdoor stages, an indoor room, food trucks and rest areas with grass and tables. The area was easy to reach with public transportation, by foot from anywhere downtown and via cab/uber.
Entry was smooth, with hardly any wait and no hassles at security. Similarly, despite a good sized crowd wait times for drinks, bathrooms or food were minimal throughout the night. The music was spread out between The Garden and The Bridge stages outside, and the smaller Suara Room inside. The Garden stage unfortunately opened late due to technical difficulties that were being resolved to host Tiga’s Los Angeles Live show debut during the closing slot of the night. But when it got going it welcomed thousands who partied to the sounds of Waze & Odyssey, Kidnap Kid, Tensnake and TEED before Tiga took over. Under the canopy of the overhanging tree branches, the smaller of the two outdoor stages hosted the more eclectic roster of night, catering to those in search of a more pop-driven, bass-heavy and vocal experience.
Unfortunately The Bridge Stage, considered by some as the “main stage” due to size and caliber of names performing, suffered from sound issues throughout the night. Volume had to be kept low to ensure sound quality didn’t suffer due to what was probably a blown speaker or two. Regardless, sets by Jonas Rathsman, Steve Bug and Pete Tong kept the party going until it was Thugfucker’s turn to close out the party with their signature blend of rhythmic and groovy tech house filled with big hooks, heavy synth lines and permeating melancholy.
Interestingly enough, it was in the smaller room that the party seemed to be going at its hardest throughout the night. The Suara Room may have been modest and it was surely a hot box, but it definitely hosted set after set of powerfully-crafted performances, seamlessly blending into one as Edu Imbernon gave way to label head-honcho Coyu before Dosem took the reigns for a final hurrah. While at first it seemed that the room had the least love as far as production value, it gave attendees the most when it came to sheer quality of music, cohesiveness and the frenzied type of party you would expect at a Halloween affair with this kind of lineup. The three closing artists delivered Spanish tech house at its finest with elements of techno, EMB and house sprayed in to beautiful results: the entire room danced as one and didn’t stop moving until the night was over at 2am.
Yes 2am. Minimal Effort’s relocation to the Los Angeles Center Studios meant that the party ended when alcohol stopped being served, but it also allowed for trips to one of several warehouse/after-parties going on in Los Angeles that night. The same will surely be true on New Year’s Eve, when party-goers will look to continue celebrating into the early hours of the morning.
Overall, the brand’s relocation and debut as a one-day festival was a good experience. Not perfect by any means but it cemented the notion that Los Angeles’ love for underground dance music is growing and has room for improvement and expansion in the near future. I had the chance to speak to the brains behind Minimal Effort in the days since and they were undoubtedly aware of the few production issues that came up during the night, apologetically promising that they would be worked on ahead of their return for round two on December 31st.
Click here for Minimal Effort NYE lineup announcement.
Minimal Effort Halloween 2016 took place on October 29th at the Los Angeles Center Studios.
Click here for Minimal Effort NYE lineup announcement.
This past Saturday night, Los Angeles saw the Minimal Effort brand move to a fresh new location at the Los Angeles Center Studios, taking their concept to the next level with two outside stages and an inside room for 10 hours of music to celebrate Halloween weekend.
This coming New Year’s Eve they do it all over again at their new home, promising to continue to bring a fine lineup selection of underground dance music acts that focuses on house with a splash of techno. NYE flyers posted around the venue during the Halloween affair confirmed the musical direction the brand is taking, with a quality selection of artists scheduled to play live sets this upcoming New Year’s Eve including Recondite, Audion, Henry Saiz, Nicola Cruz and Stephan Bodzin, who will be making his Los Angeles debut for the occasion. Attendees will also be treated to DJ sets by Simian Mobile Disco, &ME, Chrome Sparks, Francesca Lombardo and the ever-popular Desert Hearts Crew among others.
Added: Today Minimal Effort revealed Phase I of their lineup for NYE which includes all the above artists and the addition of Dirtybird’s Sacha Robotti.
More acts will be confirmed in the following weeks for the event which will run from 4pm until 2am with 3 indoor and outdoor stages, 20+ DJs and 10 hours of music.
Head over to Minimal Effort’s NYE official event page for info and updates. Tickets will be going on sale soon so ensure you RSVP to the event for up-to-date information on first tier release date.