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Min Effort NYE

Win 2 GA Tickets to Minimal Effort: NYE 2016

Min Effort NYE

Los Angeles’ underground champion Minimal Effort has announced the lineup for its New Year’s Eve installment. Set in downtown Los Angeles, Minimal Effort will return with a finely curated billing of live and DJ talent from across the international dance music community.

Over the past 3 years, Minimal Effort has asserted itself as a forerunner in the busy Los Angeles market, cutting its teeth on forward thinking bookings with an ear turned perpetually towards the smarter and more authentic shades of electronic music. Riding on the energy of its expanded and refined Halloween event, Minimal Effort New Years Eve will see live sets from Techno greats Recondite, Stephan Bodzin, Audion, and Nicola Cruz, plus standout DJ performances from the likes of Simian Mobile Disco, &Me, Francesca Lombardo, Sacha Robotti, The Desert Hearts Crew, Amtrac, Chrome Sparks, Kastle and Human Resources, with more to be announced. While all of them will be amazing performances in their own right, we selected four you should absolutely not miss when attending Minimal Effort: NYE this year!

We have teamed up with Underrated Presents, the minds behind Minimal Effort, to give you a chance to win 2 GA tickets to this year’s New Year’s Eve affair. To enter, simply follow the instructions in the widget below. The winner will be selected and announced at noon on Thursday, December 29th.

Tickets are on sale, with first and second tier already sold out. Check out the FB event for full event information.

Please note: If you are having difficulty opening/entering this contest via cell phone, try the following:

      1. Open this link directly on Safari or another designated web browser (not through the FB or Twitter apps)
      2. If the above fails, try via desktop computer.

Win 2 GA Tickets to Minimal Effort: NYE 2016 (Contest on Hive.co)
Connect with Minimal Effort: Tickets | Facebook | Twitter | Instagram

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Photo by Conner Coughenour

4 Performances Not To Miss At Minimal Effort: NYE Los Angeles

While there are plenty of parties going on in Los Angeles this coming New Year’s Eve, you’d be amiss to not attend Minimal Effort’s one-day affair at the LA Center Studios.

Underrated Presents’ brand is returning to the downtown location following their Halloween bash in October, bringing with them an impressive lineup of house and techno and improved production value. The 21+ event will run from 4pm until 2am across three stages, one indoors and two outdoors under the canopy of Los Angeles’ beautiful skyline. The event is run like a mini-festival, featuring audio/visual production, food vendors, chill-out areas and more, providing a completely unique and different experience than any other electronic music party held on the night in the Los Angeles area.

Although more names are still to be added, this is already one of the best selection of talent Minimal Effort has brought to LA so far. We cherry picked four artists you should not miss when you ring in 2017 with us and the Minimal Effort family:

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Ram Twail 5

Minimal Effort’s Location Change Came With A Couple of Hiccups But Plenty of Potential For NYE and the Future

Photo by Christopher Soltis

Photo by Christopher Soltis

Trial and error is necessary and just like with anything in life, it’s the little failures peppered amongst great successes that build something truly special. Any of the thousands of dance music fans in Los Angeles and beyond who are familiar with Underrated Presents and their Minimal Effort brand know just how big of a leap they took this past Saturday when they expanded their Halloween production from within an indoor venue facility to a hybrid indoor/outdoor festival featuring three stages, 10 hours of music and 24 different artists.

The move didn’t come without a few hiccups, of course, but when all was said and done, Los Angeles welcomed its first festival-scale electronic music production in years, and the first to solely focus on the more underground sounds of house and techno. It wasn’t since HARD and Insomniac left the city that crowds in LA hadn’t been able to enjoy an event of this kind with promises of more in the pipeline. In fact, flyers posted throughout the Los Angeles Center Studios, Minimal Effort’s new home, already announced an exciting first phase lineup for the upcoming NYE event that will take place at the same location and with a similar structure.

 

The choice of location couldn’t have been more ideal, a multipurpose facility in the former Unocal Center building next to the 110 Freeway in downtown Los Angeles that provided ample space for two outdoor stages, an indoor room, food trucks and rest areas with grass and tables. The area was easy to reach with public transportation, by foot from anywhere downtown and via cab/uber.

Entry was smooth, with hardly any wait and no hassles at security. Similarly, despite a good sized crowd wait times for drinks, bathrooms or food were minimal throughout the night. The music was spread out between The Garden and The Bridge stages outside, and the smaller Suara Room inside. The Garden stage unfortunately opened late due to technical difficulties that were being resolved to host Tiga’s Los Angeles Live show debut during the closing slot of the night. But when it got going it welcomed thousands who partied to the sounds of Waze & Odyssey, Kidnap Kid, Tensnake and TEED before Tiga took over. Under the canopy of the overhanging tree branches, the smaller of the two outdoor stages hosted the more eclectic roster of night, catering to those in search of a more pop-driven, bass-heavy and vocal experience.

Unfortunately The Bridge Stage, considered by some as the “main stage” due to size and caliber of names performing, suffered from sound issues throughout the night. Volume had to be kept low to ensure sound quality didn’t suffer due to what was probably a blown speaker or two. Regardless, sets by Jonas Rathsman, Steve Bug and Pete Tong kept the party going until it was Thugfucker’s turn to close out the party with their signature blend of rhythmic and groovy tech house filled with big hooks, heavy synth lines and permeating melancholy.

Photo by Conner Coughenour

Photo by Conner Coughenour

Interestingly enough, it was in the smaller room that the party seemed to be going at its hardest throughout the night. The Suara Room may have been modest and it was surely a hot box, but it definitely hosted set after set of powerfully-crafted performances, seamlessly blending into one as Edu Imbernon gave way to label head-honcho Coyu before Dosem took the reigns for a final hurrah. While at first it seemed that the room had the least love as far as production value, it gave attendees the most when it came to sheer quality of music, cohesiveness and the frenzied type of party you would expect at a Halloween affair with this kind of lineup. The three closing artists delivered Spanish tech house at its finest with elements of techno, EMB and house sprayed in to beautiful results: the entire room danced as one and didn’t stop moving until the night was over at 2am.

Yes 2am. Minimal Effort’s relocation to the Los Angeles Center Studios meant that the party ended when alcohol stopped being served, but it also allowed for trips to one of several warehouse/after-parties going on in Los Angeles that night. The same will surely be true on New Year’s Eve, when party-goers will look to continue celebrating into the early hours of the morning.

Overall, the brand’s relocation and debut as a one-day festival was a good experience. Not perfect by any means but it cemented the notion that Los Angeles’ love for underground dance music is growing and has room for improvement and expansion in the near future. I had the chance to speak to the brains behind Minimal Effort in the days since and they were undoubtedly aware of the few production issues that came up during the night, apologetically promising that they would be worked on ahead of their return for round two on December 31st.

Click here for Minimal Effort NYE lineup announcement.

Connect with Minimal Effort: Tickets | Facebook | Twitter | Instagram

Christopher Soltis1

Photo Gallery: Minimal Effort LA Halloween 2016

 

Minimal Effort Halloween 2016 took place on October 29th at the Los Angeles Center Studios.

Click here for Minimal Effort NYE lineup announcement.

Connect with Minimal Effort: Tickets | Facebook | Twitter | Instagram

 

Photo by: Conner Lee Coughenour Photography

Minimal Effort LA To Bring Stephan Bodzin, Recondite, Francesca Lombardo and more for NYE

Photo by: Conner Lee Coughenour Photography

Photo by: Conner Lee Coughenour Photography

This past Saturday night, Los Angeles saw the Minimal Effort brand move to a fresh new location at the Los Angeles Center Studios, taking their concept to the next level with two outside stages and an inside room for 10 hours of music to celebrate Halloween weekend.
MENYEThis coming New Year’s Eve they do it all over again at their new home, promising to continue to bring a fine lineup selection of underground dance music acts that focuses on house with a splash of techno. NYE flyers posted around the venue during the Halloween affair confirmed the musical direction the brand is taking, with a quality selection of artists scheduled to play live sets this upcoming New Year’s Eve including Recondite, Audion, Henry Saiz, Nicola Cruz and Stephan Bodzin, who will be making his Los Angeles debut for the occasion. Attendees will also be treated to DJ sets by Simian Mobile Disco, &ME, Chrome SparksFrancesca Lombardo and the ever-popular Desert Hearts Crew among others.

Added: Today Minimal Effort revealed Phase I of their lineup for NYE which includes all the above artists and the addition of Dirtybird’s Sacha Robotti.

More acts will be confirmed in the following weeks for the event which will run from 4pm until 2am with 3 indoor and outdoor stages, 20+ DJs and 10 hours of music.

Head over to Minimal Effort’s NYE official event page for info and updates. Tickets will be going on sale soon so ensure you RSVP to the event for up-to-date information on first tier release date.

 

Connect with Minimal Effort: Tickets | Facebook | Twitter | Instagram

Coyu_PressPhoto_2015_05_SD

Coyu on Donald Trump, Suara’s New Fashion Store, His Favorite Genre and Playing in Los Angeles

Coyu banner

It’s ADE and Amsterdam is buzzing. The mid-October air is crisp cold yet everyone is still biking as if it’s summer out. I am rushing and weaving through late-morning traffic as, admittedly, I am running late for my interview with Iván Ramos, artist name Coyu, due to some unforeseen complications I ran into that morning.

Walking into the Miracle Management hub for ADE week I am greeted warmly by both Coyu and Bruno, who was kind enough to set up the interview during one of the craziest weeks of the year. I know Coyu doesn’t have much time — he is running a label and has a Suara showcase in Amsterdam that night, is opening a fashion store in Barcelona, oversees the Suara Foundation which benefits cats and of course is a successful producer and DJ in his own right. Literally just over a week following the interview (this weekend) he is scheduled to play Suara showcases in San Francisco first and then in Los Angeles for Underrated Presents’ Minimal Effort Halloween — a one-day festival in the heart of the city’s downtown area.

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Tensnake

5 Essential Tunes with… Tensnake

Tesnake

“’5 Essential Tunes with…’ is a feature on 6AM that explores underground dance music artist’s current favorite tracks, in an effort to showcase the best productions currently making the rounds in the world of techno, house, tech house and deep house.”

On Saturday November 29th Los Angeles will be welcoming the return of Minimal Effort for a one-day Halloween function that will begin in the depth of the afternoon and go until 2am.

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Minimal Effort Halloween Crowd

Win 2 GA Tickets to Minimal Effort: Halloween 2016

Minimal Effort Halloween Crowd

This upcoming October 29th, Los Angeles’ house and techno listeners will be gathering at the LA Center Studios for a ten-hour Halloween celebration featuring some of the most eminent DJ acts of the moment.

Arguably the biggest Halloween event of its kind in the LA area, Minimal Effort has been expanding exponentially in the last three years, becoming a well-established brand synonymous with quality music and top-tier production. Drawing attendees from all over Southern California and beyond, there is no doubt that with its huge lineup, brand-new location, debut acts and daytime programming, Minimal Effort has given music fans plenty of reasons to not miss this special event.

We have teamed up with Underrated Presents, the minds behind the Minimal Effort brand, to give you a chance to win 2 GA tickets to this year’s Halloween affair. To enter, simply follow the instructions in the widget below. The winner will be selected and announced at noon on Thursday, October 27th.

Tickets are on sale, with first and second tier already sold out. Check out the FB event for full event information.

Please note: If you are having difficulty opening/entering this contest via cell phone, try the following:

      1. Open this link directly on Safari or another designated web browser (not through the FB or Twitter apps)
      2. If the above fails, try via desktop computer.

Win 2 GA Tickets to Minimal Effort: Halloween 2016 (Contest on Hive.co)

Connect with Minimal Effort: Tickets | Facebook | Twitter | Instagram

Tiga Live

5 Reasons You Shouldn’t Miss Minimal Effort Halloween in Los Angeles

AnjaSchneider Minimal Effort

With Halloween just around the corner, countless of dance music fans around the world are scouring the list of local events to pick and choose the right party to dress up for. For the third year in a row, the choice has been made easy in Los Angeles by Underrated Presents and their Minimal Effort party series.

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Minimal Effort Logo

Minimal Effort Books Tiga, Pete Tong, Coyu and more for Los Angeles Halloween Mega-Party

Minimal Effort Halloween 2015. Photo by Jamie Rosenberg

Minimal Effort Halloween 2015. Photo by Jamie Rosenberg

Los Angeles’ underground promoter Minimal Effort just unveiled its Halloween Phase I lineup and it’s chock-a-block full of talent.

After three years at the forefront of the city’s house and techno scene, Minimal Effort are moving their Halloween and New Year’s Eve one-day parties to a new location, the LA Center Studios. On October 29th, the 5,000 capacity venue will feature the elaborate decor and meticulous curation the Minimal Effort team has become well known for, all against the backdrop of Los Angeles’ downtown skyline.

This year’s spooky celebration will feature none other than BBC Radio 1 legend Pete Tong, Suara boss Coyu, Jonas Rathsman, Mark Farina, Dosem, Edu Imbernon, Thugfucker, Tensnake, Steve Bug, a DJ set by Totally Enormous Extinct Dinosaurs as well as live performances by Satory and Tiga, who will be debuting his new live show in LA on the night.

The complete Phase I lineup can be found below. Tickets will go on sale this Thursday, July 21st at 12PM at minimaleffort.net. Is it too early to plan Halloween in July? We don’t think so when the curators and lineup are this good!

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Minimal Effort Phase I