We have been following the events with Minimal Effort closely, knowing full well what happened during their All Hallow’s Eve event on Halloween weekend. The simple truth of the matter is that the organizers were forced to shut doors due to “capacity and safety” issues although the event was not at capacity as approved and proven by city permits.
Naturally, this left a very sour taste in the mouth of attendees who couldn’t enjoy the night. The hallmark of a good brand can be seen in how they react to adversity and in their failure to deliver to their customers. Minimal Effort’s response in this regard has been impeccable, refunding all requests from ticket buyers that didn’t enter that night as well as providing them a free ticket to the upcoming 2017 New Year’s Eve edition. All this while doubling down on efforts to secure a venue that has a proven track record and that will provide the safe haven for all to enjoy the welcoming of 2018.
With this in mind, today Minimal Effort announced that it is makings its return to the historic haunts of The MacArthur, site of their successful 2015 edition and a venue that holds much respect and appreciation from Minimal Effort regulars. The event will continue its devotion to providing ahead of its time electronic music lineups to the underground elite of Los Angeles.
Minimal Effort’s lineups have always been a point of pride, and this time it’s no less, featuring Dirtybird favorites Justin Martin and J.Phlip, Life and Death co-founder DJ Tennis, Detroit’s Jimmy Edgar, grit-driven House specialist Ardalan, All Day I Dream favorite Oona Dahl, one of the world’s craftiest track-selectors in DJ Three and Minimal Effort staple Human Resources. But that’s not all, as Minimal Effort plans to announce a Special Guest on December 3rd.