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Minimal Effort’s Location Change Came With A Couple of Hiccups But Plenty of Potential For NYE and the Future

Photo by Christopher Soltis

Photo by Christopher Soltis

Trial and error is necessary and just like with anything in life, it’s the little failures peppered amongst great successes that build something truly special. Any of the thousands of dance music fans in Los Angeles and beyond who are familiar with Underrated Presents and their Minimal Effort brand know just how big of a leap they took this past Saturday when they expanded their Halloween production from within an indoor venue facility to a hybrid indoor/outdoor festival featuring three stages, 10 hours of music and 24 different artists.

The move didn’t come without a few hiccups, of course, but when all was said and done, Los Angeles welcomed its first festival-scale electronic music production in years, and the first to solely focus on the more underground sounds of house and techno. It wasn’t since HARD and Insomniac left the city that crowds in LA hadn’t been able to enjoy an event of this kind with promises of more in the pipeline. In fact, flyers posted throughout the Los Angeles Center Studios, Minimal Effort’s new home, already announced an exciting first phase lineup for the upcoming NYE event that will take place at the same location and with a similar structure.

 

The choice of location couldn’t have been more ideal, a multipurpose facility in the former Unocal Center building next to the 110 Freeway in downtown Los Angeles that provided ample space for two outdoor stages, an indoor room, food trucks and rest areas with grass and tables. The area was easy to reach with public transportation, by foot from anywhere downtown and via cab/uber.

Entry was smooth, with hardly any wait and no hassles at security. Similarly, despite a good sized crowd wait times for drinks, bathrooms or food were minimal throughout the night. The music was spread out between The Garden and The Bridge stages outside, and the smaller Suara Room inside. The Garden stage unfortunately opened late due to technical difficulties that were being resolved to host Tiga’s Los Angeles Live show debut during the closing slot of the night. But when it got going it welcomed thousands who partied to the sounds of Waze & Odyssey, Kidnap Kid, Tensnake and TEED before Tiga took over. Under the canopy of the overhanging tree branches, the smaller of the two outdoor stages hosted the more eclectic roster of night, catering to those in search of a more pop-driven, bass-heavy and vocal experience.

Unfortunately The Bridge Stage, considered by some as the “main stage” due to size and caliber of names performing, suffered from sound issues throughout the night. Volume had to be kept low to ensure sound quality didn’t suffer due to what was probably a blown speaker or two. Regardless, sets by Jonas Rathsman, Steve Bug and Pete Tong kept the party going until it was Thugfucker’s turn to close out the party with their signature blend of rhythmic and groovy tech house filled with big hooks, heavy synth lines and permeating melancholy.

Photo by Conner Coughenour

Photo by Conner Coughenour

Interestingly enough, it was in the smaller room that the party seemed to be going at its hardest throughout the night. The Suara Room may have been modest and it was surely a hot box, but it definitely hosted set after set of powerfully-crafted performances, seamlessly blending into one as Edu Imbernon gave way to label head-honcho Coyu before Dosem took the reigns for a final hurrah. While at first it seemed that the room had the least love as far as production value, it gave attendees the most when it came to sheer quality of music, cohesiveness and the frenzied type of party you would expect at a Halloween affair with this kind of lineup. The three closing artists delivered Spanish tech house at its finest with elements of techno, EMB and house sprayed in to beautiful results: the entire room danced as one and didn’t stop moving until the night was over at 2am.

Yes 2am. Minimal Effort’s relocation to the Los Angeles Center Studios meant that the party ended when alcohol stopped being served, but it also allowed for trips to one of several warehouse/after-parties going on in Los Angeles that night. The same will surely be true on New Year’s Eve, when party-goers will look to continue celebrating into the early hours of the morning.

Overall, the brand’s relocation and debut as a one-day festival was a good experience. Not perfect by any means but it cemented the notion that Los Angeles’ love for underground dance music is growing and has room for improvement and expansion in the near future. I had the chance to speak to the brains behind Minimal Effort in the days since and they were undoubtedly aware of the few production issues that came up during the night, apologetically promising that they would be worked on ahead of their return for round two on December 31st.

Click here for Minimal Effort NYE lineup announcement.

Connect with Minimal Effort: Tickets | Facebook | Twitter | Instagram

Black Coffee, Damian Lazarus, Davide Squillace and more Booked for Circoloco Halloween in Los Angeles

Circoloo LA

The infamous Circoloco party is touching in Los Angeles this coming Halloween weekend for a special event organized in collaboration by Sound Nightclub and Rhonda INTL.

Circoloco began as a humble underground-centered party at DC-10 Ibiza in the distant 1999, elevating the status of the previously unknown venue to one of the most sought-after clubbing destinations of the entire world. In the years since, the recognizable Crazy Clown face that symbolizes the no-holds-barred spirit of the Circoloco parties has traveled around the world and back, becoming an unmistakable icon of the international underground dance music scene.

On Friday October 28th, house music fans in Los Angeles will get to live the true Circoloco experience with a night featuring none other the Black Coffee, Damian Lazarus, David Squillace, and The Martinez Brothers, as well as the First Lady of Circoloco and Queen of DC10 Ibiza Tania Vulcano, Los Angeles-based Eagles & Butterflies, Germany’s Konstantin, Paris’ Rex Club resident Jennifer Cardini, duo Eli & Fur and last but not least Rhonda’s very own GODDOLLARS.

The event will be held across three rooms at Midcity’s UNION nightclub, promising a one-of-a-kind night for lovers of incredible music and atmospheres. As two of the premiere underground house and techno promoters in the Los Angeles area, Sound Nightclub and Rhonda are partnering up for the first time ever for what is sure to be an unmissable Halloween party for anyone in Southern California.

You can buy your tickets here and RSVP to the event on Facebook.

Connect with Circoloco: Online | Facebook | Twitter | Instagram

Connect with Sound Nightclub: Online | Facebook | Twitter | Instagram

Connect with Rhonda INTL: Online | Facebook | Twitter | Instagram

hard/escape crack down

Police Crack Down At HARD and Escape, 500 Arrested

hard arrest

This Halloween was a sad weekend for electronic music; police cracked down at HARD Day of the Dead and Escapse: Psycho Circus, two of LA’s biggest annual events. Almost 500 individuals were arrested between the two-day festivals, primarily for drug posession, public intoxication, and using fake ID’s.

hard dotd live

This marks the beginning of a dark time for our culture, which has begun to attract tremendous scrutiny from authorities and concerned parents. As events continue to be raided and/or cancelled, we strongly urge you to be careful and always party responsibly. Luckily, there were no drug-related fatalities reported, a problem that has led to severe consequences for a number of promoters.

hard and escape crackdown

 

minimal effort square

Minimal Effort Drops Halloween Lineup

Minimal Effort, one of LA’s premiere underground dance music brands, will be returning to the Belasco Theater for another installment of their legendary Halloween party. After many successful events over the last year, Minimal Effort continues to have an impact when it comes to quality events in Los Angeles. Luckily, Halloween falls on a Saturday this year, so there’s no excuse not to make it out to the event, which runs from 8PM-5AM.

Minimal Effort’s Halloween edition features three separate rooms, hosted by Mixmag + Jukely (Main Theater), Deep House Amsterdam (Ballroom), and Rolling Tuff (Mobilee Basement). The three various rooms will feature sets from AgoriaMiss KittinBLOND:ISHAnja Schneider, Re.You, Hunter/Game, Miss Kitten, and more.

You can purchase tickets to Minimal Effort’s Halloween party here on Resident Advisor, and make sure to stay up to date for more information as we draw closer to the Halloween festivities with Minimal Effort.

Minimal Effort : Facebook | Twitter | Official Website
The Belasco Theater: Facebook | Twitter | Official Website

Phase 1 Lineup

 belasco party