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6 Social Media Tips To Execute Successful Events

 

A lot of moving parts have to come together to create a successful club night, concert or festival. In today’s day and age, technology and social media in particular are vital skills for successful event brands to connect with their target audience and, perhaps most importantly, keep them engaged.

In 2015 alone, 32 million people attended music festivals in the United States. Countless more went to a show, concert or club to see an artist play, multiplying the number of potential customers for any event organizers exponentially. The crowds are there, it’s just a matter of getting your event known to them and getting them interested to attend. But how?

With social media directly commanding up to 25% of the total traffic to all ticketing sites, it is imperative that you get your social media strategy right. There’s plenty of platforms to activate your social media plan, but posting what sounds good the day-of isn’t a good enough strategy to really get the most out of your network’s potential.

We talked with several promoters and event organizers to find out what their successful habits are with regards to social media and event promotion:

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Quick Promoter Tips on How to Sell Out Your Show

 

The role of the promoter has changed over the years. That is to say that more often than not, in today’s electronic music scene, DJs and producers are finding themselves doubling up as promoters of their own parties. Starting a label may sure be a way of releasing music, but the real money is in monetizing the label brand with organized showcases and parties the same way some of the most respected imprints have been doing for years. The likes of Cadenza, mobilee, Dirtybird, Knee Deep in Sound, Suara, All Day I Dream and Diynamic are just a few examples that come to mind.

Selling out an event is always the ultimate goal for any promoter, and if you’re already selling out events the idea is to always be able to do it faster than before. There’s industry techniques and skills involved in speeding up ticket sales, especially when you’re battling with small budgets, tough competition or are an emerging brand in an already existing market.

Here are some important tools at your disposal:

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CRSSD Announces Groundwater, New San Diego Festival ft. Disclosure, Dusky & Damian Lazarus

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A new festival will be taking place in San Diego this coming fall courtesy of FNGRS CRSSD, the promoters behind the now hugely successful bi-annual CRSSD Festival.

The two-day event is called Groundwater and will take place on October 29th and 30th at the city’s downtown Petco Park. The event will be very similar to CRSSD, with day and after-parties to be announced, a strict 21+ crowd and a lineup that focuses on the more underground sounds of electronic music.

The bill for the inaugural Groundwater festival includes a DJ set by British UK garage duo Disclosure, house masters Dusky, the globe-trotting Damian Lazarus, Dirtybird sounds from Justin Martin and Hannah Wants, as well as Lane 8, Break and more. Check out the full list of artists below.

Tickets and further information will be released soon. Like Groundwater’s Official FB page to stay up to date with announcements.

Groundwater CRSSD

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Festival Safety, Crowd Crushes and Mosh Pits

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Dance music festivals are some of the most exciting and dynamic music events on the international scene. Some of biggest festivals in the world, such as TomorrowLand, draw in hundreds of thousands of music lovers. Yet such large crowds create potential dangers such as revelers being crushed by people surging to the front of the crowd.
We will look at a past incident of crowd crushing and why people take the risk of getting involved in a mosh pit in the first place.

Music fans love a big crowd. The sense of enjoying your favorite music with like-minded people is part of the thrill and excitement of going to festivals. Many festivalgoers have also experienced a crowd surge and crush. These can be very dangerous if they become uncontrollable.

In 2014, the BBC reported how 21 people were killed and over 500 people were injured at a festival in Germany. The venue was too small to contain the hundreds of thousands of festivalgoers and the crush was caused when the crowds tried to squeeze through a narrow tunnel that was the only access to the grounds. 10 people were charged over the deaths and the failure to organize crowd safety.

Mosh pits are well established in music concerts. Up Venue created a survival guide with several escape strategies. They are quoted as saying that mosh pits are very dangerous and are likely to cause injury. One way to survive a mosh pit if it is getting too much is to head for the center where the crowd is denser and you are less likely to get hurt. Deaths in mosh pits are uncommon but do happen. The most infamous type of mosh pit is the wall of death where a large group of people split into two sides then charge at each other. Part of the risk of getting injured is why people enjoy them.

People love to take risks. The thrill of adrenaline pumping through the veins, the knowledge that what we are doing is not in our best interests. Let’s take a look a some other examples of risk taking to try and comprehend why we do things like this:

One example of this is base-jumping. The New York Times went with the headline: it’s more like suicide than sport. The sport is considered so dangerous that National Parks in the USA have banned it. Yet despite the risks it remains very popular among adrenaline junkies.

Good Therapy states how risk taking causes changes in the brain with the release of adrenaline and dopamine. The chemicals cause a powerful high in most people. At festivals when in a large crowd listening to loud music, the same feeling of adrenaline can be felt as well as when you’re about to base-jump or play games with definitive outcomes.

There have been a ton of studies on gaming which can also be applied to scenarios such as mosh pits and base-jumping, too where people look for huge highs and are generally not bothered about any long-term ramifications. Steve Donoughue, a leading management consultant who specializes in the gaming industry, states that people generally approach these situations for quick wins. So, the industry itself had to put the right procedures in place to make sure players were gambling responsibly and had their wits about them at all times. Thus, leading digital operator Gala Casino implemented its Responsible Gambling ethos with many other gaming companies later following suit in the UK. This made sure that operators weren’t taking advantage of vulnerable players, underage participation and criminal behavior.

In short, examples like the aforementioned represent a need for reform in even the most crazy situations, such as base-jumping and running head first into a mosh pit.

Being safe at a festival is paramount. You are there to enjoy the music not end up in hospital or worse. As shown above all it takes is some bad planning and the worst-case scenario can happen. So, if you do decide to go into a mosh pit, make sure you know what you are getting yourself into, and the best ways to get out. Know your exit spots and be aware of the crowd situation when attending a festival, rave or nightclub.

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SXM Festival Returns in 2017

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SXM Festival has now revealed the dates for its 2017 return to the idyllic shores of Saint Martin. Music fans will be flocking to the beaches of the beautiful Caribbean island on March 15-19 for yet another tech-heavy lineup of international talent.

Following an eventful inaugural edition this past March that hosted two and half thousand festival-goers, SXM Festival plans to return with an even bigger and better lineup, as well as more parties on beaches, jungles, rooftops, villas and the best venues on the island.

SXM Festival organizer Julian Prince has vowed to keep pushing quality over quantity, aiming to provide a a fine-tuned and well-curated festival experience in one of the most unique festival locations in the world. We are waiting for the 2017 line-up annoucement but here was last years stacked roster Apollonia, Audiofly, M.A.N.D.Y., Maher Daniel, Blond:ishMia Lucci, Thugfucker, Bedouin, DJ Tennis, AdriatiqueH.O.S.H., Ryan Crosson, Maceo Plex, Danny Daze, Guy Gerber, Rebolledo, Gardens Of God, and Chaim, with many more to be added in the coming months.

Tickets went on sale today, allowing you to begin planning your return or first trip to the festival.

Check out the official SXM Festival after-movie from its 2016 edition below, depicting a stunning array of natural music venues, remote jungle vantages, and a slew of ways to encounter the rich culture of Saint Martin.

Connect with SXM Festival: Official Site | Facebook | Resident Advisor Event

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Catz ‘N Dogz, Camea, Marques Wyatt & Wolf + Lamb Booked for “The Sidewalk Ends” Festival in Washington D.C.

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Washington D.C. is about to be graced with a brand-new daytime festival to be held at Union Market. The Sidewalk Ends will be the first of its kind in the city’s capital – an entirely “underground-focused” festival organized by the D.C.’s Flash nightclub in collaboration with party collective Prescription.

The one-day event will take place on Sunday, July 24th, in a hidden outdoor area of Union Market complete with two separate stages, full bars, vendors, food trucks and plenty of shaded areas. As you would expect from any lineup curated by Flash and Prescription, the artists booked so far to play the Funktion One sound systems at The Sidewalk Ends include top-tier names of the world’s underground house and techno scene.

Although the promoters are planning to announce additional headliners, we already know that attendees will experience performances by Dirtybird recording artists Catz ‘N Dogz, Bpitch Control’s Camea, Los Angeles-based Marques WyattKeith Worthy from Detroit, Flash’s very own DJ Lisa Frank and Navbox, Prescription collective member Juan Zapata and a selection of other fine local D.C. artists such as Yola, Benoit and Hot Coffee.

Tickets are on sale now and while $10 early bird sold out already, $15 pre-sales are still available!

We have teamed up with Flash to give our readers the chance of winning a pair of tickets to The Sidewalk Ends. Our contest begins at midnight of Wednesday 13th of July and will run until midnight of July 22nd. Simply enter through the widget below:

a Rafflecopter giveaway

Connect with The Sidewalk Ends: Online | Facebook

Connect with Flash: Online | Facebook | Twitter | Instagram

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Is Apple Going To Block iPhones from Recording Live Concerts?

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Is it ok to spend time at a club, festival or concert with your phone in the air, taking constant pictures and videos of what’s happening on stage or behind the decks? People are divided on the subject, with some thinking that such use of cellphones disrupts the atmosphere (and views) at a show, while others think it’s their prerogative to do what they want for a show they paid money to attend.

But what if that prerogative didn’t exist? That may be the case soon with the latest patent awarded to Apple! The technology would allow Apple to activate specific data transmission protocols in conjunction with partnering venues to ensure that your iPhone camera is blocked from taking pictures and videos when held up to the stage. In order to do this, it will tap into infrared technology to ensure that the camera is not functioning solely when pointed to designated areas.

Although the patent was last re-filed in 2014, it was originally first awarded in 2011 despite no specific plans to introduce the technology into upcoming generations of iPhones.

Apple Patent

According to FACT, the technology could have other uses too. Immediately it becomes obvious that it could be used to prevent the illegal filming of films in movie theaters, as well as photography in sensitive locations.

The technology could also be used for augmented reality purposes. As an example, the phone could be held in front of exhibits at a museum or art galleries, immediately becoming the recipient of applicable information via infrared on the item being featured.

Needless to say, as the patent belongs to Apple, this technology shouldn’t prevent Android users from taking advantage of their smart phone cameras when out at their favorite show.

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Secret Solstice Festival: Full Schedule, Secret Headliner

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Iceland’s Secret Solstice Festival has been dropping lineup announcements left and right. The fifth (and final) announcement, which includes a day-by-day schedule, has arrived, with a grand total of 170 artists set to perform between June 16th and 19th. Only one artist has not been announced yet, but we can count on it being a heavy-hitter (last year, Busta Rhymes was the secret headliner).
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Secret Solstice has been getting major buzz – not only for its stacked lineup, but also for its VIP experiences and ticket upgrade options. Want to party inside a dormant volcano? Or a Glacier? Secret Solstice has got you covered (for a hefty fee, of course). And if you’ve ever felt as if Vegas, Miami or Ibiza are simply not extravagant, you can simply fork up a million bucks and party like a king.
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Full festival passes covering the entire four days of the event start at 24,900kr (approx. £137/$200USD/€177) and can be purchased from the official Secret Solstice website.
Secret Solstice 4 Day Passes, VIP, Camping and special side event tickets are on sale now at secretsolstice.is,
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Is The Coachella Family Invading The Rose Bowl?

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Miami Music Week has come and gone, and Coachella is next on the list, boasting an incredible (as always) lineup; even if you aren’t attending the festival, Indio is the place to be, with a plethora of pool parties to keep you cool all weekend.

Goldenvoice, the company behind the legendary Coachella festival, will be further expanding its live music conglomerate, adding another three-day festival to its calendar.

The festival, titled “Arroyo Seco Music and Arts Festival,” will be held at the Rose Bowl in Pasadena, CA. Not many details have been released, although the Pasadena City Council approved a 10-year deal between Goldenvoice and Darryl Dunn (Rose Bowl manager), so it appears as if the festival is here to stay. This event will likely be far out in the future, so stay tuned and be sure to check our site for the latest updates.

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Japan’s Rainbow Disco Club Just Dropped Heavy 2016 Lineup

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Rainbow Disco Club is known world-over as Japan’s premier boutique festival, and with good reason. Last year the festival ended up in Resident Advisor’s Top 10 Festivals to attend in May thanks to a roster of artists that blends worldwide talent with the top of Japan’s dance music DJ pool.

The festival moved to its current location at Higashi Izu Cross Country Course in Shuzuoka in 2015, also expanding for the first time to a three-day operation. This new tradition is set to continue between Friday 29th of April and Sunday May 1st this year, with another selection of fine dance music artists set to provide the musical backdrop for the weekend.

Legend Andrew Weatherall will be accompanied by the likes of Nightmares On Wax, who will be playing a DJ set, Gilles Peterson and Move D. A selection of Rush Hour Allstars will also be returning to the festival’s decks  with Antal, Hunee, Soichi Terada and San Proper all set to represent the highly acclaimed label this year. Other local talent comes in the form of Kenji Takimi, Kaoru Inoue, Kikiorix and Sisi, while The Black Madonna is scheduled for an exclusive back-to-back set with the esteemed DJ Nobu. Red Bull is sponsoring a separate stage with a program that includes DJ Funk, Egyptian Lover, Kuniyuki as well as DJ Sodeyama, one our selected artists to watch for 2016!

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For tickets and information visit Rainbow Disco Club’s Official Website.

Event Info available on Facebook and Resident Advisor.