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Seth Rogan and The Lonely Island Announce Movie About Festival That Goes “Horrible Wrong”

Life is full coincidences, we know, but none could have been sweeter for Seth Roger and The Lonely Island.

The famous Hollywood actor took to his Twitter this past Friday to announce his forthcoming movie about a festival that goes “horribly wrong,” perfect timing considering the media frenzy surrounding the incredible fail of Fyre Festival in the Bahamas over this past weekend. The world’s social media networks, blogs and even mainstream news all covered what was possibly the biggest  music festival failure and cultural meltdown in recent history, with celebrities and other non-industry heavyweights weighing in with their thoughts, opinions and troll/jokes on social media.

This was followed by Fyre Festival co-founder Billy MacFarland coming on record with an apology, describing it as the “worst day of his life.” Ja Rule, the other founder of Fyre Festival, stuck with a short uninspired Twitter “apology” and nothing less.

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The Funniest Tweets To Come Out Of The Fyre Festival Disaster

Update: Read the official statement from Fyre Festival co-founder Billy MacFarland

Fyre Festival has turned out to be quite the disaster, to put it lightly. Attendees, some of whom literally forked over thousands and thousands of dollars for what they expected to be a lavish experience, were greeted on festival grounds at the Bahamas by an experience that was everything except the luxurious, supermodel-filled getaway which they had been promised.

You may know of the festival, which is run by Ja Rule and Billy McFarland’s Fyre Media company, thanks to their heavily sponsored content campaign which was promoted on Instagram and other social media outlets by the likes of Kendall Jenner, Emily Ratajkowski, and Bella Hadid. The glamorous offerings, however, didn’t quite live up to expectations.

While thousands got to witness the shambles waiting for them in the Bahamas, many didn’t even get to fly to the Caribbean island, with all flights scheduled to depart to the destination reportedly cancelled after initial news of the disaster zone awaiting them began to make the social media rounds.

But let’s backtrack a bit and discuss what happened at the festival itself. Consequence of Sounds reports: those who made it to the grounds discovered soon enough that it was a far cry from the oasis they were promised. Tickets to the festival ran between $4,000 and $12,000, with the price of admission including a chartered flight from Miami, private villas to sleep in, yacht rides with gorgeous models, and performances from the likes of G.O.O.D. Music, Major Lazer, Blink-182, Disclosure, and more. On paper it all sounded great, if you’re the kind of person that is into that super exclusive douchebag festival experience. In reality, festival grounds were littered with half-built tents and mountains of trash. Catered meals were nothing more than a slice of bread and cheese, with a salad garnish for good measure. As night fell, the situation became even more chaotic, with festival staff and security nowhere to be found. Luggage was thrown out of the back of a truck to an awaiting mob. There were reports of feral dogs running loose through the festival grounds, and some attendees allege to have gotten into verbal and physical confrontations with locals. All the while, flights to the island have been cancelled.

What ensued was a slew of tweets depicting just how bad and dangerous the situation was and, in true unforgiving Internet fashion, throwing some humor on the fiery situation… pun intended. William Needham Finley IV took to his Twitter to document the experience in brilliant detail and with great humor:

 

Unsurprisingly, he wasn’t the only one to unleash some humor on the situation:


As can be seen from the tweets above, most of those who originally made it to the festival grounds found ways to leave and fly back to the mainland United States. Needless to say we strongly doubt that Weekend II — yes Fyre Festival was meant to run over the space of this weekend and the next, pretty unheard of for a first-time festival — will take place. Instead we assume that organizers will be dealing with a few lawsuits or perhaps a class action suit from the hundreds of (possibly) wealthy attendees that were scammed out of thousands of dollars to receive what turned out to be a fairly realistic disaster relief experience.

The festival’s social channels have been unsurprisingly quiet, except for the following misleading, uninformative and frankly dishonest Instagram post blaming all the above vicissitudes to mere “growing pains.” We honestly doubt they will have much of a chance to do any growing following this…

 

Things got off to an unexpected start at day one of Fyre Festival. FOR THOSE CURRENTLY ON GREAT EXUMA We are working to comfortably accommodate guests and deliver a great experience. If you have needs, please head to the “BLUE HOUSE” on the main festival site. Security, first aid, and Fyre Festival staff are here to assist immediately, 24/7. FOR THOSE WITH PENDING TRAVEL TO THE EXUMAS TOMORROW Due to circumstances beyond our control, and in line with a culture of safety, all inbound charter flights to the Exumas have been canceled. Your ticket and any funds uploaded to your RFID band will be refunded. Thank you for bearing with us as we work through the growing pains that every first year event experiences. Revised itinerary information will be shared soon for the remainder of this weekend and weekend two.

A post shared by FYRE FESTIVAL (@fyrefestival) on

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H/T: Consequence of Sound

The Best European Party Countries of 2017

Summer is fast approaching, so why not make it a worthwhile one by taking an unforgettable vacation to Europe, where some of the hottest and most fun parties are being held at this time of year?

With so many events happening throughout the continent this summer, it can be daunting to plan a trip there and determine where to go exactly. Fortunately, we have prepared this handy guide that gives you the lowdown on the best countries in Europe to go to. This guide will also tell you which specific events in each country we highly recommend you check out. And while you’re at it, we give you the opportunity to learn some practical culture and language lessons that will be particularly useful for the occasion.

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Your Complete Party Guide to Movement Detroit 2017

It’s that time of the year once more as Movement Detroit nears and parties happening in the city throughout Memorial Day Weekend begin to get announced. With so much happening on the course of five days, we have put together this comprehensive guide to help you choose and plan your weekend with ease.

The list is sorted in order by day, with events displayed alphabetically. While most are afterparties, there are a few day parties too which are clearly marked to avoid confusion. It’s Detroit during Movement weekend, so bear in mind that some night parties turn into day parties, and sometimes certain events go longer than originally announced.

The 6AM staff combed through the entire list and selected favorites that we recommend based on years of experience traveling to Detroit for Movement weekend. Please be aware that some lineups are still TBD and some parties are altogether still yet to be announced. We will be updating this list daily to ensure it’s complete for your use. As you prepare your trip to Detroit, also check out our expansive City Travel Guide to help you get the most out of your stay.

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Desert Hearts Reveals 2017 Festival Lineup featuring Atish, Edu Imbernon and Justin Martin

During the last four years Desert Hearts has evolved tremendously, moving from their humble micro-party in the Mojave desert to a devout and loyal community of dance floor fanatics throughout the country and beyond.

The roots of the movement, however, remain the same: a 72-hour hedonistic affair with one stage that features house, techno and blurred genres in between. To remain true to their roots, Desert Hearts continues to offer world-class artist booking within the unique Los Coyotes Reservation with their 2017 edition set to take place on March 31 – April 3.

This year’s lineup includes artists such as Justin Martin, Dave Seaman, Doc Martin, Edu Imbernon, Marques Wyatt, jozif, DJ Garth, Sacha Robotti, David Scuba, and Christian Martin join young legends Atish, Ardalan, Oona Dahl, Max Chapman, Deep Jesus, and Detlef, Desert Hearts Records flag-bearers TACHES, M.O.N.R.O.E.,The Glitz, Rybo, Fritz Carlton, Kevin Anderson, and DINK, live spectacles from KMLN and Monolink, plus of course Your Desert Hearts Crew Mikey Lion, Lee Reynolds, Marbs and Porkchop.

Since their last triumph at Los Coyotes, Desert Hearts been taking their City Hearts party on the road, visiting cities and locations near and far with sold-out and packed shows in Playa Del Carmen, Costa Rica, Brazil, Mexico City, New York, Miami, Austin, San Francisco, Portland, and many more.

Desert Hearts 2017

Connect with Desert Hearts: Online | Facebook | Twitter | Instagram

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6 Social Media Tips To Execute Successful Events

 

A lot of moving parts have to come together to create a successful club night, concert or festival. In today’s day and age, technology and social media in particular are vital skills for successful event brands to connect with their target audience and, perhaps most importantly, keep them engaged.

In 2015 alone, 32 million people attended music festivals in the United States. Countless more went to a show, concert or club to see an artist play, multiplying the number of potential customers for any event organizers exponentially. The crowds are there, it’s just a matter of getting your event known to them and getting them interested to attend. But how?

With social media directly commanding up to 25% of the total traffic to all ticketing sites, it is imperative that you get your social media strategy right. There’s plenty of platforms to activate your social media plan, but posting what sounds good the day-of isn’t a good enough strategy to really get the most out of your network’s potential.

We talked with several promoters and event organizers to find out what their successful habits are with regards to social media and event promotion:

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Quick Promoter Tips on How to Sell Out Your Show

 

The role of the promoter has changed over the years. That is to say that more often than not, in today’s electronic music scene, DJs and producers are finding themselves doubling up as promoters of their own parties. Starting a label may sure be a way of releasing music, but the real money is in monetizing the label brand with organized showcases and parties the same way some of the most respected imprints have been doing for years. The likes of Cadenza, mobilee, Dirtybird, Knee Deep in Sound, Suara, All Day I Dream and Diynamic are just a few examples that come to mind.

Selling out an event is always the ultimate goal for any promoter, and if you’re already selling out events the idea is to always be able to do it faster than before. There’s industry techniques and skills involved in speeding up ticket sales, especially when you’re battling with small budgets, tough competition or are an emerging brand in an already existing market.

Here are some important tools at your disposal:

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CRSSD Announces Groundwater, New San Diego Festival ft. Disclosure, Dusky & Damian Lazarus

Disclosure DJ set big

A new festival will be taking place in San Diego this coming fall courtesy of FNGRS CRSSD, the promoters behind the now hugely successful bi-annual CRSSD Festival.

The two-day event is called Groundwater and will take place on October 29th and 30th at the city’s downtown Petco Park. The event will be very similar to CRSSD, with day and after-parties to be announced, a strict 21+ crowd and a lineup that focuses on the more underground sounds of electronic music.

The bill for the inaugural Groundwater festival includes a DJ set by British UK garage duo Disclosure, house masters Dusky, the globe-trotting Damian Lazarus, Dirtybird sounds from Justin Martin and Hannah Wants, as well as Lane 8, Break and more. Check out the full list of artists below.

Tickets and further information will be released soon. Like Groundwater’s Official FB page to stay up to date with announcements.

Groundwater CRSSD

Festival Safety, Crowd Crushes and Mosh Pits

Festival Crowd

Dance music festivals are some of the most exciting and dynamic music events on the international scene. Some of biggest festivals in the world, such as TomorrowLand, draw in hundreds of thousands of music lovers. Yet such large crowds create potential dangers such as revelers being crushed by people surging to the front of the crowd.
We will look at a past incident of crowd crushing and why people take the risk of getting involved in a mosh pit in the first place.

Music fans love a big crowd. The sense of enjoying your favorite music with like-minded people is part of the thrill and excitement of going to festivals. Many festivalgoers have also experienced a crowd surge and crush. These can be very dangerous if they become uncontrollable.

In 2014, the BBC reported how 21 people were killed and over 500 people were injured at a festival in Germany. The venue was too small to contain the hundreds of thousands of festivalgoers and the crush was caused when the crowds tried to squeeze through a narrow tunnel that was the only access to the grounds. 10 people were charged over the deaths and the failure to organize crowd safety.

Mosh pits are well established in music concerts. Up Venue created a survival guide with several escape strategies. They are quoted as saying that mosh pits are very dangerous and are likely to cause injury. One way to survive a mosh pit if it is getting too much is to head for the center where the crowd is denser and you are less likely to get hurt. Deaths in mosh pits are uncommon but do happen. The most infamous type of mosh pit is the wall of death where a large group of people split into two sides then charge at each other. Part of the risk of getting injured is why people enjoy them.

People love to take risks. The thrill of adrenaline pumping through the veins, the knowledge that what we are doing is not in our best interests. Let’s take a look a some other examples of risk taking to try and comprehend why we do things like this:

One example of this is base-jumping. The New York Times went with the headline: it’s more like suicide than sport. The sport is considered so dangerous that National Parks in the USA have banned it. Yet despite the risks it remains very popular among adrenaline junkies.

Good Therapy states how risk taking causes changes in the brain with the release of adrenaline and dopamine. The chemicals cause a powerful high in most people. At festivals when in a large crowd listening to loud music, the same feeling of adrenaline can be felt as well as when you’re about to base-jump or play games with definitive outcomes.

There have been a ton of studies on gaming which can also be applied to scenarios such as mosh pits and base-jumping, too where people look for huge highs and are generally not bothered about any long-term ramifications. Steve Donoughue, a leading management consultant who specializes in the gaming industry, states that people generally approach these situations for quick wins. So, the industry itself had to put the right procedures in place to make sure players were gambling responsibly and had their wits about them at all times. Thus, leading digital operator Gala Casino implemented its Responsible Gambling ethos with many other gaming companies later following suit in the UK. This made sure that operators weren’t taking advantage of vulnerable players, underage participation and criminal behavior.

In short, examples like the aforementioned represent a need for reform in even the most crazy situations, such as base-jumping and running head first into a mosh pit.

Being safe at a festival is paramount. You are there to enjoy the music not end up in hospital or worse. As shown above all it takes is some bad planning and the worst-case scenario can happen. So, if you do decide to go into a mosh pit, make sure you know what you are getting yourself into, and the best ways to get out. Know your exit spots and be aware of the crowd situation when attending a festival, rave or nightclub.

SXM Festival Returns in 2017

SXM Festival 1

SXM Festival has now revealed the dates for its 2017 return to the idyllic shores of Saint Martin. Music fans will be flocking to the beaches of the beautiful Caribbean island on March 15-19 for yet another tech-heavy lineup of international talent.

Following an eventful inaugural edition this past March that hosted two and half thousand festival-goers, SXM Festival plans to return with an even bigger and better lineup, as well as more parties on beaches, jungles, rooftops, villas and the best venues on the island.

SXM Festival organizer Julian Prince has vowed to keep pushing quality over quantity, aiming to provide a a fine-tuned and well-curated festival experience in one of the most unique festival locations in the world. We are waiting for the 2017 line-up annoucement but here was last years stacked roster Apollonia, Audiofly, M.A.N.D.Y., Maher Daniel, Blond:ishMia Lucci, Thugfucker, Bedouin, DJ Tennis, AdriatiqueH.O.S.H., Ryan Crosson, Maceo Plex, Danny Daze, Guy Gerber, Rebolledo, Gardens Of God, and Chaim, with many more to be added in the coming months.

Tickets went on sale today, allowing you to begin planning your return or first trip to the festival.

Check out the official SXM Festival after-movie from its 2016 edition below, depicting a stunning array of natural music venues, remote jungle vantages, and a slew of ways to encounter the rich culture of Saint Martin.

Connect with SXM Festival: Official Site | Facebook | Resident Advisor Event