A lot of moving parts have to come together to create a successful club night, concert or festival. In today’s day and age, technology and social media in particular are vital skills for successful event brands to connect with their target audience and, perhaps most importantly, keep them engaged.
In 2015 alone, 32 million people attended music festivals in the United States. Countless more went to a show, concert or club to see an artist play, multiplying the number of potential customers for any event organizers exponentially. The crowds are there, it’s just a matter of getting your event known to them and getting them interested to attend. But how?
With social media directly commanding up to 25% of the total traffic to all ticketing sites, it is imperative that you get your social media strategy right. There’s plenty of platforms to activate your social media plan, but posting what sounds good the day-of isn’t a good enough strategy to really get the most out of your network’s potential.
We talked with several promoters and event organizers to find out what their successful habits are with regards to social media and event promotion: