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Amsterdam Dance Event 2017 Photo Gallery

Amsterdam Dance Event (ADE) has always been a highly anticipated event each year, always managing to exceed expectations of everyone who gets to experience it. This year’s ADE was no exception.

Once again, Amsterdam was buzzing with so much activity taking place all over the unique city over the course of 5 days. The stacked schedule included a flurry of conferences and music performances throughout the day and night, as well as special panels and showcases for the entire electronic music industry to benefit from.

There was so much going on that words are not enough to describe how awesome this year’s ADE was. Instead, we thought we would let some of these great photos fill you in on what happened at ADE 2017.

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Amsterdam Dance Event 2017 Attracts a Record 395,000 Visitors

The recent edition of Amsterdam Dance Event (ADE) held this past October 18-22 was an astounding success with organizers reporting a record 395,000 people who attended the five-day event.

Marking its 21st year, ADE has cemented its position as the leading global platform for electronic music. Around 7,200 representatives from over 90 countries participated in this year’s electronic music conference while China hosted a special pavilion to showcase the country’s electronic music scene, a first for ADE. In addition, Morocco was chosen to be spotlighted in this year’s ADE Global View, highlighting its growing and unique music scene that is beginning to be noticed across the globe.

On the music side, there were more DJs that took part in the ADE Soundlab than ever before. Artists like Martin Garrix, Richie Hawtin, Soulwax and Tiga, Surgeon, Lady Starlight and Oliver Heldens gave an insight into their DJ and studio set ups. Meanwhile night program also included some “cross-overs” with other genres with special productions at unique locations including Underworld performing at the cycle passage of Rijksmuseum and Colin Benders at Rembrandthuis.

Different ages were also represented at the ADE. An all ages-concert was hosted by Martin Garrix, who was again voted most popular DJ of the world by DJ Mag during ADE week. There is also the first edition of the free festival Hangover which was visited by a lot of families. To close the event, 80-year old composer Philipp Glass performed at the Melkweg to a sold-out show.
Watch Weds conference highlights HERE.
Thurs conference highlights HERE.

Friday conference highlights HERE.

Since its inception in 1996, the ADE has evolved into the leading business conference and festival of the global electronic music scene. This year is no exception as attendance exceeded the expectations of the organizers. This early, plans are afoot for a bigger ADE with the introduction of more pavilions from different countries, an initiative known as Biënnale.
The Amsterdam Dance Event is organised by the Amsterdam Dance Event Foundation, an initiative of Buma.

Why We’re Heading To ADE Again

These past few days, the organizers behind Amsterdam Dance Event, the twenty-year old event that gathers together the global electronic music community in the Dutch capital, have been busy preparing for the festival set to take place next week. This has gotten people excited once more, as music genres will cross over in an open and receptive environment that Amsterdam offers. Indeed, ADE provides a strong sense of inclusiveness and the desire to let itself be infected by what spontaneously confronts us every single day, at the level of art, entertainment and innovation.

In addition to the usual, huge musical programme that will try to break the already monumental figures of last year (2200 artists involved in more than 500 events) and an equally vast day program of panels, workshops, hands-on activities, and interactions with other musicians and fans, attendees can expect to be able to grab a beer and indulge in what goes on throughout the event that has been steadily progressing year after year, not only artistically but also economically.

As it has been for a few years now, we at 6AM will not miss the opportunity to witness what without doubt is going to be one of the year’s massive events. Not only do we look forward to the artists performing at the event. We also look forward to the positive developments that can possibly occur as we enjoy the music that will be played there.

After we went last year we returned to Los Angeles hungrier than ever. We were hungry to do more, and to do better. We were inspired by the events, the artists who played, the panels and the way the entire city embraced electronic music as one. A testament to that has been our series of WORK by 6AM and Synthetik Minds events, as well as the launch of COMPOUND 2017.

We know we will feel the same way as we make our return in just under two weeks. But until then, we ready up for what is bound to be a full 6 days of immersion split between meetings, artist interviews, conferences and out-of-this-world techno and house events.

We hope you can check out ADE 2017 and us as well at the event from 18 to 22 October. For more information, visit the official website of the ADE.

Win a Drumcode x ADE 2017 Merchandise Package!

Last week we announced how Drumcode is teaming up with Mary Go Wild to host a special pop-up at the famous Amsterdam store during Amsterdam Dance Event next week.

The event will take place on Thursday, October 19th, during Amsterdam Dance Event week. You can drop by for some (free) afternoon ADE vibes. Unannounced signing sessions will take place throughout the day, and rumor has it there’s a secret little Basement Rave going on next door… Keep an eye out on both the brands socials (@drumcoderecords and @marygowildnl) to find out details and times of the activations on the day of.

We will be selecting three (3) prize winners, and each will score themselves:

1 Drumcode Flag
1 Drumcode Bag
1 Drumcode Tshirt (limited edition ADE tee)
1 Drumcode Beanie
Drumcode stickers

For the full Drumcode merchandise catalogue, go to: https://drumcode.backstreetmerch.com/

The winner will be selected this upcoming Monday. If you will be at ADE we will organize for you to pick the prize up at the Drumcode pop-up shop, perhaps alongside an autograph session with a Drumcode artist. If not, we will have it shipped directly to you at home!

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Drumcode and Mary Go Wild Team Up for ADE Pop-Up Including Surprise Sets, Official Merch and Artist Meet-Ups

Adam Beyer’s Drumcode label will be collaborating with Mary Go Wild for a special pop-up shop experience that will allow the imprint’s fans to get close-up-and-personal with some of its leading artists, all the while enjoying some great surprises including Drumcode x Amsterdam special edition merch, live sets, autograph signing sessions and more.

The event will take place on Thursday, October 19th, during Amsterdam Dance Event week. You can drop by for some (free) afternoon ADE vibes. Unannounced signing sessions will take place throughout the day, and rumor has it there’s a secret little Basement Rave going on next door… Keep an eye out on both the brands socials (@drumcoderecords and @maygowildnl) to find out details and times of the activations on the day of.

Here are some things you can expect:

  • Special Drumcode x Amsterdam limited edition t-shirt, designed in our Mary Go Wild basement
  • Official Drumcode t-shirts and sweaters
  • Full backstock catalog of Drumcode vinyl releases
  • Cold drinks provided by our friends at Kornuit
  • Unannounced signing sessions
  • Basement Rave madness going on right next door…

As specified by both the label and Mary Go Wild, the Drumcode merchandise involved in the pop-up is exclusively available at Mary Go Wild, Zeedijk Amsterdam for a limited time only. It is only available offline during Amsterdam Dance Event in limited stock, so don’t miss out.

You can pre-order the limited edition Drumcode x Amsterdam t-shirt HERE.

DRUMCODE / ADE Pop-Up Shop

ADE Thu 12:00 – ADE Sat 20:00, Mary Go Wild

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Final Program for the 22nd Amsterdam Dance Event Announced

Amsterdam Dance Event (ADE), the world’s largest club festival and the most important business conference for electronic music, has announced its finalized program that will be happening on October 18-22.

ADE 2017 will see a record-breaking 2,500 artists and 550 speakers participating in over 450 events within the 5-day period. An estimated 375,000 visitors are expected to come for event’s 22nd edition. This is a significant improvement from last year’s record of 2,200 artists and 550 speakers in 140 locations. With more events in place during the ADE, the organizers are also focused on the further expansion of its daytime and early evening activities. In addition, a couple of conferences are slated for the ADE for the first time, technology conference ADE Tech and the ADE Hangover, which will be part of the daily activities.

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ADE 2017: Protecting Mental Health in the Electronic Music Industry

Mental health is an issue that has been cause of concern in the music industry today. More so in the electronic music genre, where at least a staggering 30% of electronic artists have experienced mental health issues at one time or another.

With such figures, coupled with the highly demanding nature of the industry, there is a tremendous need to raise awareness on the importance of caring for mental health. Fortunately, organizers such as Amsterdam Dance Event have stepped in to help raise awareness and tackle these issues.

This year Amsterdam Dance Event will be holding a conference titled “Protecting Mental & Physical Health for Fans & Professionals”. Organized by the Association For Electronic Music (AFEM), this conference will bring together a panel of industry pros to share their views on subjects such as negotiating depression and anxiety, caring for hearing and dealing with tinnitus, and advice on where to get help if needed.

Expected to speak at the conference are DJs Ben Pearce of Purp & Soul, Juan Atkins, Pig&Dan and Christine Brown, Director of External Affairs at Help Musicians. Moderating the conference is Arash Shirazi, President of talent agency The Bullit Agency.

The conference will be held at the Delamar Theater in Marnixstraat 402, Amsterdam on October 18, from 12:20 PM to 1 PM. For tickets and other information on the event, visit the event page at the Amsterdam Dance Event website.

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ADE 2017 Will Feature Four Events With Focus on Asia

That Asia is the next big market for the electronic music world doesn’t surprise most people, certainly not us at 6AM who have been involved with the region since our beginnings.

This is reflected by the attention the region is getting during this year’s Amsterdam Dance Event (ADE), set to take place October 18-22nd throughout the world-famous Dutch city.

This year the festival programme includes four separate events specifically focusing on Asia:

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Music Enthusiasts Rejoice: ADE 2017 Sound Lab To Run Three Days with Surgeon, DVS1, Tiga and More

The ADE Sound Lab is back and will run for three days at the ADE 2017 Festival Hangout, located at De Brakke Grond.

ADE Sound Lab calls on all aspiring DJs, producers or just music enthusiasts to mark their calendars for what is bound to be a full immersion program one of the most influential and consistently exciting parts of ADE. While you don’t have to be a sound “geek” to enjoy ADE’s Sound Lab, there is no doubt that the very backbone of the program is bound to get any gear and music production aficionado salivating, with with demos, workshops, masterclasses, presentations of new and conceptual instruments, audio-visual experiences, modular synth setups and live performances all scheduled to take place.

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ADE Green: Spearheading The Campaign For Circular Festivals World Over

ADE Green is one of the festival’s key programs, focusing on sustainability and the social components and innovation needed to make it happen.

In today’s world, with electronic music festivals getting bigger than ever and our scene impacting the world more and more every day, the need for sustainability and green initiatives is paramount. Presented by ADE, Absolut and other key ADE partners, this year’s ADE Green program seeks to tackle some key questions pertaining to these subjects:

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