Facebook pages have proven to be essential social media tools for any artist to better engage their fans and reach a wider fanbase of new music listeners and appreciators. But if one thinks that having a Facebook page and posting new releases or events they will be at is enough to capture such an audience, the truth is that they are sadly mistaken.
Effective engagement through the Facebook page entails more than just posting. It also involves having the right strategies and mindsets to make it work. We will be sharing 5 of these strategies to help you out in your Facebook page engagement.
1. Showcase your personality
A personal touch, even on a platform as “impersonal” as social media, goes a long way. The artist gets to know fans better and vice-versa, and this creates not deeper connections that makes an artist be more relatable to the audience.
For that to work, the artist must learn to talk in their own voice and let the personality shine through. At that very least, when posting something on the Facebook page, write it in a way that the artist would say something like that themselves and not sound “artificial.”
2. Ask questions
Simply put, asking questions forces people to answer. And this helps generate the engagement needed. At the same time, the artist gets to know their audience better and find out their thoughts, which can help any artist promote their music better. Or even conceive of ideas that the audience can appreciate.
3. Share engaging media
It would not be social media without sharing photos and videos. After all, they provide greater engagement and people are more engaged with visual content. Video is the big thing on Facebook right now, so use that to your advantage as the algorithm on the platform is pushing that kind of content to more and more eyes than ever.
4. Use fan content
It also helps to have fans be put on the spotlight once in a while. It evokes the message that fans are important to the artist and that the artist is grateful for their support. Take time to feature fan videos of a performance or a photo of them holding an album or sharing their playlist. These little gestures help bridge connections and strengthen them as well.
5. Schedule posts
Scheduling posts in advance can be a valuable way to continually engage your fans without having to stay on Facebook all day. There are many tools out there such as Hootsuite and Buffer that lets users schedule their posts easily and write timely posts when they are needed.
6. Create a community and/or be a part of other communities
Facebook groups are a gold mine. If you’re able to create one for your artist project, or one that you can run that is more generic, yet a platform for your project nonetheless, you will have the eyes and ears of hundreds if not thousands at any given time. Groups are where Facebook users interact the most, especially those dedicated to such passionate subjects as music. You should not only strive to create and foster a healthy, active community of your own, but be a part of others where dialogue and music is being shared on a regular daily basis.
Of course, it is important to remember not to rely too much on social media, especially the Facebook page, to engage an audience. But it is still an important tool for engagement and as long as it is done right, it can do wonders.