It’s been a busy 2016 for Richie Hawtin already, with DJ sets at BPM and Los Angeles, along with the news that ENTER will not return to Ibiza this summer. The technology aficionado continues to make headlines with the announcement of ‘Play Differently‘ – a collaborative partnership with Allen & Heath and Audiotonix.
The news was announced at the NAMM Show in Anaheim, California, with Hawtin stating that “the ethos of Play Differently is to create products that will magnify the individuality and expand the creativity of today’s generation of electronic music artists, producers and DJs . We hope to encourage and inspire creatives to PLAY differently.”
Play Differently has apparently been in development for two years, and with gear mogul Allen & Heath in the mix (no pun intended), Play Differently will certainly be one of the major talking points of NAMM. Stay up to date with more information as more is revealed regarding the vague, yet exciting concept from Richie Hawtin.