It’s 7:30pm on a Friday night and I am waiting for a man I have never met outside of a venue I have never heard of, nor seen, before.
I have spent the last 7 days driving all over Los Angeles scouting for venues, looking for the right location for what could be the biggest event of my career as an electronic music event promoter. My other business partners have done the same, all to no avail. We located a few gems that will be available for future use, but haven’t quite nailed down the space we so desperately need at this very moment. And the brutal honest truth is that the clock is against us.
“Relax, be patient and you’ll find the right spot!” I’ve been telling myself over and over for the last two weeks, and while I believe it, it’s hard to remain optimistic as the hours and days fade away. Our event is tomorrow night, and with just over 24 hours to go we are running out of options. To top it off, the venue owner I am supposed to meet is 30 minutes late, which is making me and the three other people with me antsy at best.