Sense Traxx is a record label and event brand that really starting to make a name for itself in the underground circuit of its home city of London.
Simon Shaw, the brain behind Sense Traxx, started the project as an annual party at his house, eventually having to move it to a legit venue in Southend once more than 150 people started turning up. “Sense” quickly became one of the most talked-about underground nights in the area, with guests such as Josh Butler, Doorly, Jonas Rathsman, GW Harrison, Riva Starr, Emanuel Satie and more all appearing behind the decks. Since, the Sense party brand has hosted parties in Ibiza, London, Luxemburg, Switzerland and more.
The brand launched its label, Sense Traxx, in March 2016 hitting Traxsource #1 with their Julyan Dubson “Make A Thing” release, and hosting other standout releases such as Kalyde “Tied,” James Curd’s “Balloon Talk,” Tobias” “Fya Bun” and South Royston’s “Work It Out.” Simon used to work A&R at Defected and has since moved on to run Kerri Chandler’s Madhouse and MadTech, bringing his experience and expertise to Sense Traxx.
We asked Simon to dive into his experience working with large labels and launching his own, and to dissect the differences and similarities between the two: