Martin Eyerer and Ackermann Deliver Second State’s First EP Release of 2017

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Pan-Pot’s Second State imprint has announced its first release of 2017, a two-track EP entitled House To Techno which comes courtesy of Martin Eyerer and Ackermann.

It is no mistake that Martin, who founded Riverside Studio Berlin with Pan-Pot, and Ackermann have gone down a techier route than their usual work, as the title track and EP names so aptly suggest. “From House 2 Techno” adopts catching vocals and a classic Detroit sound coupled with hi-hats and a rapturous build-up, while “Inside” focuses more on percussions to deliver a track that is more suitable for bigger rooms than its darker counterpart.

Listen to “Inside” exclusively via 6AM below, as we catch up with both Martin and Achermann ahead of the digital release scheduled for January 20th.

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Q&A and Global Vibe Radio Episode 044 feat. Jason Patrick

Jason Patrick

Photo by Dablackswan

The 44th edition of 6AM’s Global Vibe Radio comes courtesy of Jason Patrick. Born and raised in Detroit, Jason now lives in Chicago where he holds a residency at Spybar, one of the most respected underground dance music venues in both the city and North America. Jason has shared the stage with underground dance music heavyweights from around the world, including Marcel Dettmann, Ben Klock, Danny Tenaglia Adam Beyer, Len Faki, Joseph Capriati and Rødhåd, all the while playing gigs in Miami, Detroit, San Francisco, Resolute and Blkmarket Membership in New York City, as well as Tresor and Chalet in Berlin.

Jason is also the founder of Klectik Records, a label he began in 2007 that is soon to feature its 26th release in the form of a three-track EP by Milwaukee-based Construct, which 6AM will be premiering exclusively next Monday. Both Construct an Jason will also be performing at Spybar on Friday January 27th — a Klectik-hosted night that promises to deliver a wide spectrum of solid techno from open-to-close.

6AM caught up with Jason in occasion of his one-hour mix for Global Vibe Radio, the recent Klectik shows and the upcoming release from Construct.

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Why The U.S.’ Zero-Tolerance Drug Policy Isn’t Working

The Failing War on Drugs

During the 1960’s, “Hippies” and celebrities popularized the use of marijuana, LSD, and other drugs. “During the Civil War, troops used morphine, uppers dominated World War II, the Vietnam troops shot heroin”, and their addictions didn’t stop there, as the U.S.’ demand for drugs kept on growing.

The term “War on Drugs” was coined in the summer of 1971 after Ronald Reagan ordered law-enforcement officials to directly target drug consumers rather than producers or suppliers.

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Q&A: Adam Port Celebrates 3 Years of Clinic Wednesdays in Los Angeles

 

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Tomorrow night Underrated Presents’ Clinic Wednesdays party series celebrates three years of operation, a great achievement for any brand and more so for one with operations mid-week on Wednesday nights.

Hosted at Hollywood’s Couture, nights at Clinic Wednesdays focus on music quality by providing guest acts of international stature in an intimate no-frills setting. In 2016 alone, the brand was responsible for bringing celebrated acts the likes of Randall M, Julia Govor, Hobo, Lee Curtiss, Ryan Crosson, Fort Romeau, DJ Three and Hector just to name a few.

To ring in their third year of activity, Clinic Wednesdays have invited none other than Keinemusik head-honcho Adam Port as the special guest for the night, with support from Human Resources and Dahlia. You can purchase tickets here.

6AM caught up with Adam as he landed in Los Angeles for the gig:

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Q&A: Meet Alexander Aurel, Frankfurt’s Cutting-Edge New School Producer

 

Alexander Aurel is one of the cutting edge new school producers hailing from Frankfurt. He has released on Anja Schneider’s Mobilee and Monika Kruse’s Terminal M label, among many. Alexander is about to drop his first collaborative single with Danny Serrano on Leena, his second personal release on the label which has so far received early support from John Digweed, Richie Hawtin, Monkia Kruse, Damian Lazarus, Nicole Moudaber, Nic Fanciulli, Claude Von Stroke and more.

Scheduled for Beatport Exclusive release on January 20th and full release on February 3rd, Collapse is a three-track EP containing a collab and a solo production each from Alexander and Danny. 6AM checked in with Alexander to find out more about his forthcoming work and more:

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Promoters, This Is How You Should Use Instagram To Sell More Tickets

Instagram is without a doubt one of the strongest promotion tools on the Internet. With its easy-to-use and pleasing to the eyes interface, it is statistically the best and most used photo sharing platforms and apps in the world. As a promoter, you want to showcase your events and sell it to potential attendees — not just in your immediate market area but far beyond it also.

Instagram let’s you do that. The right picture or video paired with matching captions and hashtags allow you to pick up more ticket-buyers than you could have previously reached. But are you using Instagram as a marketing tool correctly? We have prepared a few tips to let you maximize Instagram to its full potential, with the aim of hopefully raising more ticket sales. Promoters, this is how you should use Instagram to sell more tickets:

Aesthetics

People scroll through Instagram not to read captions but to look at photos. If you captivate their eyes with amazing event-related photographs, then they’ll take the time to read your caption and possibly buy a ticket to your upcoming event.

Make sure to upload high-quality photos, and regularly post event posters to promote what is coming. As we have mentioned, Instagram users usually look at photos, so uploading your event flyers amidst other high-quality graphics promoting your event will let your followers and potential attendees know about it and lessen the risk of them scrolling right through it.

In addition, try to use less Instagram filters. You want to showcase your events to potential attendees, so the crisper and clearer your photos are the better. Most of the times, “Instagrammers” follow accounts that are artistic and attractive. So find out the aesthetics and branding that you want for your Instagram page and stick to it. It is important for your page to be consistent with your branding. See below for examples of well-branded and consistent promoter Instagram accounts, including Amsterdam Dance Event, Awakenings, CRSSD Fest and Movement Detroit.

Caption

Your photographs will capture your audience’s attention but your work does not end there. You still have to put a caption: it is the voice to your visual contents. Grab this opportunity to explain what your event is all about, what attendees can expect musically and non and relevant information on how they can purchase tickets. Depending on the particular post, you can share interesting selling points on the artists featured on your line-up or on the venue chosen for the event. It is also great to get your users engaged by asking them to tag friends where appropriate, or asking questions and inviting to leave comments on your post. The more engagement your photo gets, the more likely it is for Instagram’s algorithms to pick it and have it featured both at the top of the home newsfeed as well as the explore section.

Instagram cuts off each caption after a few sentences so be sure to put important details first, or at least something that attracts user’s attention enough so that they click to read more. Take note that you could use Instagram to sell more tickets but you have to price your event tickets correctly for a larger number of sales. Instagram does not allow for hyperlinking in captions or comments, but there are several ways you can ensure your followers still get to your ticket page — more of that later in the article.

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#HashtagIt

Hashtags have everything to do with how your events could get discovered through Instagram. So be sure to create an original hashtag for each of your events and let people use it when they upload photos in relation with your parties. The right use of hashtags can surely attract new followers and potential ticket buyers for your next event.

Aside from using original hashtags, use common hashtags that are trending and pertinent to your event and brand. You can view the top hashtags on Instagram’s Search and Explore tab and try to use at least three or more on each event promotion post that you upload. This will make your posts searchable thus attracting more ticket buyers.

It’s likely that once your account is built with enough followers you won’t find the need to use as many hashtags as you did originally. At that point using 4-5 works just as efficiently.

Use Your Bio URL Wisely

Since Instagram doesn’t allow clickable links on captions, regularly update your bio’s URL. Direct it to your most recent event’s page or ticket-selling website. By clicking on your bio’s URL link, your followers or guest viewers will be redirected to a page where they can find more in-depth details of your event and purchase tickets.

Add a short note on your caption to let your viewers know that they can buy tickets through your bio link. Below is our suggestion on how to go about this:

  1. Include a link to your ticket page in your bio. Using an original link works, but the use of bit.ly links can be effective in tracking how many people are accessing your ticket page from Instagram directly.
  2. Tell your followers in the photo captions that the direct ticket link can be found in your bio, but include the link anyways. If it’s easy to remember or copy, such as in the case of your festival name or a short bit.ly link, followers could end up simply typing it directly into their browser.

Instagram Ads

If you have a budget set aside for advertisements, consider create an Instagram Advertisement for your event. The idea is to target it adequately so that your posts end up being seen by potential attendees that do not follow you yet, inviting them to both follow you and to buy tickets to your event.

Instagram offers different types of advertising options including photo, carousel, and video. Photo Ads are featured with a small “Sponsored” logo on the top-right corner. You could choose different call-to-action options to go along with it like Learn More, Book Now, and others. This is a sure fire way to raise your event ticket sales and drive potential attendees to your site for ticket-purchasing.

For limited time ticket sales, Instagram offers Marquee Ads. These are single-day campaigns with assured impact and placement in the top ad area of Instagram’s feed. This type of format will showcase your event’s advertisement with different styles to the same user up to thrice a day.

The reason we suggest using Instagram Ads is that the platform features specific audience targeting through your Facebook page, which is connected to your account. This means you will have all the needed and required tools to reach your target audience.

 

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There are millions of Instagram users with new sign-ups each day and there are thousands of event promoters trying to gain the attention of potential attendees in each given market. There is no better time than today to learn how you should use Instagram to sell more tickets and start defining your own promotion style in order to stand out from the competition!

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Farewell Obama, United States’ First President To Understand and Acknowledge the Power of House Music

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Two nights ago Barack Obama, United States’ 44th President, gave his farewell speech to tens of thousands presents at Chicago’s McCormick Place and millions more watching around the country. While it is not up to us, as a news outlet that focuses on electronic music, to judge President Obama’s 8 years in the Oval Office, we find it important to remember Obama’s several personal links to house music and his history in supporting the scene we love so much.

Back in 2004, when he was still an Illinois State Senator, President Obama was directly responsible for facilitating the honorary naming of a day (August 25th) and street after Chicago House pioneer Frankie “The Godfather” Knuckles. Obama’s influence in the decision was explored during a recent episode of TV One’s Unsung.

Prior to the revelation, however, we had already learned of President’s Obama personal acknowledgement of house music and its importance in both the arts and as a cultural backbone that continuously shapes Chicago, the United States and the entire world beyond our borders. A picture of the Obamas and Knuckles surfaced in 2014 alongside a personal condolences letter penned by the President and the First Lady after Knuckles death that year. The photo of Barack and Michelle with Knuckles was actually taken at Oprah’s Legends Ball several years prior, where Knuckleswas the DJ. The letter, which you can read below, referred to Knuckles as “a trailblazer in his field,” stating that “his legacy lives on in the city of Chicago and on dance floors across the globe”. When you read the letter, note that the Obama’s carefully chosen words include mention of Knuckles’ penchant for “blending genres” — terminology so specific to the electronic music world it may be years before we hear another President utter or write anything so remotely pertinent to dance music culture.

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In 2015 President Obama personally recorded a message for the 25th Anniversary of the Chosen Few Picnic in Chicago, an annual music festival held in Jackson Park that features house music as a central focus of the celebration. In fact, Obama went so far as to invite the Chosen Few DJ’s to the White House, further underscoring his understanding and love for the cultural movement that is house music.

No matter your political affiliation and your thoughts on President Obama’s 8 years in office, it’s most certainly a fact that it will be years, if not decades, before we get another United States President with the same cultural understanding, appreciation and respect for house music as Obama’s.

But now it’s time to bid Obama farewell, and we choose to do so with one of Frankie Knuckles’ best tracks.

 


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Sirus Hood Estimates He Had 100,000 Booties Shaking Last Year Ahead of North American Tour 2017 with Sacha Robotti

 

Instagram - ArtworkIn the next coming months, Sirus Hood and Sacha Robotti will be embarking on a 16-stop North American tour beginning on the 3rd of February in Santa Barbara and ending on April 8th at Phoenix’s Lights Festival. In between, the two producers and DJs will visit some of the region’s best known venues, including Bang Bang in San Diego, Webster Hall in New York City and Spybar in Chicago.

Paris’ Sirus Hood has risen the ranks of the French and International house scene thanks to a sound that can be best described by the two main labels he releases on: CUFF and Dirtybird. The first is the brainchild of French ghetto-house movers Amine Edge & DANCE, while the second is the unmistakable global brand spearheaded by LA-based producer and DJ Claude vonStroke. While housed on separate sides of the world, the two labels have one very distinct theme in common: they get people moving and they get booties shaking.

Sirus prides himself on adopting that very same philosophy in his productions and DJ sets, a musical benchmark that has seen him grow in popularity both back in Europe and across the pond here in the States. His latest track — a collaboration with Roland Clark entitled “I’m House” — was recently featured on Dirtybird’s New Years Special Volume 2 compilation.

You can listen to it below and purchase it on Beatport.

We talked with Sirus to discuss how he first met the Dirtybird crew, his love for hip-hop, the legalization of weed in the States and more!

Welcome back to the States! How does it feel to be back?

Thank you! It feels so good, I’m so excited to tour here, every time was a blast, and no doubt that this tour will be amazing.

Your music is definitely inspired by sounds that vary from Chicago Hip-House/Ghetto House to classic NYC house music. Tell us about the first time you came to the US, was it what you expected?

Yes, I was definitely inspired by these movements. The first time I came to the US was in Miami with my best friend, I had in mind the GTA Vice City maps and it was surprisingly similar haha. It was one of my goals to come play in the States and I am so proud to have been able to tour around the country where the music that inspires me took place.

Your music is firmly represented by two record labels, Europe’s CUFF and the US’ Dirtybird. How did you first get involved with Barclay and the rest of his team?

The first time I met him was in Miami at a Dirtybird BBQ a few years ago for the WMC. While I was queuing up to get in, Justin Martin played one of my tracks, and I said at the door “They are playing my track, please can I get in to film !” And they were kind enough to let me in directly. I met Barclay on the stage where I introduced myself. And when I heard Justin playing a second track of mine, I went up to him and told him who I was, he got crazy and carried me in front of everybody haha. Since then, we’ve kept in contact. CUFF invited Claude VonStroke to a Showcase Paris in 2015 and we played b2b. After that I released 3 tracks on his label and I hope to do more with him.

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If you were to guess, how many booties did you get shaking in 2016?

100 parties x 1000 people =

Then there are the streaming booties, we need to find a very complicated formula in order to sum up all the plays on internet, on Soundcloud, YouTube and Spotify. Et voila! I would say a few million booties. Not bad

What was your favorite gig of last year? Why?

I can’t decide on one particular gig, but I can say that my favorites were : Truth – Joburg (South Africa). Ministry of Sound – London (England). Decks on the Beach, Beirut (Lebanon). Sankeys – Manchester (England) for NYE.

You’re about to embark on a huge North of American tour and I am sure you’re excited for each stop. Any specific club you’re looking forward to playing?

I’m looking forward to playing again in Bang Bang San Diego, and La Cave in Orange County, next to LA. I’m also looking forward to going to Las Vegas, I’ve always wanted to go there!

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What do you think about the weed legalization movement in the States?

I think that any country that encourages liberty should enable anyone to decide what is good or not for him/her. Anyway, all form of prohibition never really worked, it actually elevated criminal activity. I hope that the other “free” countries will follow this example.

Who is your favorite hip-hop artist of all time?

I’m hesitating between Snoop Dogg, Dr. Dre and Biggie of course. With a slight preference for Dr. Dre because he is a music producer.

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Ok next up I’m going to ask some rapid-fire questions. Favorite food?

Ice Cream

What is your favorite 80’s jam?

Queen – I Want To Break Free

Hats or hoods?

Hats in summer, hoods in winter

Pioneer or Allen & Heath?

Pioneer

Favorite football/soccer team?

On FIFA, I always play with the Barcelona team

What’s your biggest tour pet peeve?

Jet Lag

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Favorite country you’ve visited?

Australia

Favorite non-booty house track?

Long Time – Inland Knights

Small club or mega-club?

BOTH!

90’s hip-hop or current hip-hop?

90’s


 

All photos by Justin Prinz

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Introducing All Day I Dream’s Latest Recording Artist: Leo Grünbaum

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This coming Friday, January 13th, All Day I Dream will be releasing their latest EP courtesy of Argentinean recording artist Leo Grünbaum aka Grünbox.

Hailing from Buenos Aires, Grünbaum now lives in Berlin, where he has been putting his Berklee College of Music training to use, producing instrumental deep house tracks heavy with emotional chords  and dreamy vocals. His Amarone EP is a testament to his classical training, a 3 original 1 remix outing filled with symphonic elements and super intricate, lush soundscapes.

Since 2010 he has toured the globe, collaborating with fellow artists including Alex Under, Matthew Dekay, Guti. Following successful releases on Trapez Ltd, Desolat, Lucidflow and more, Grünbaum is the latest artist to join the All Day I Dream as of January 2017, merging the vision of his Tech House act Grünbox with the lushness of a new sound.

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Promoter Tips On How To Price Your Event Tickets Correctly

 

Proper pricing is one of the secrets to success in any kind of business. It can build up the sales of your products or services and create a strong foundation for your business. On the other hand, wrong and unfit pricing strategies may cause issues that can potentially ruin an otherwise good business.

In the world of live concerts and parties, ticket pricing is one of the many dilemmas that event promoters are facing on an every day basis. For this reason, we took years of experience as festival, club and warehouse party promoters to give you some effective tips on how to price your event tickets correctly:

Set Goals and Know Your Market

First and foremost, you have to set realistic goals on what you’d like to achieve with your pricing strategy. Of course, you aim to earn money and generate enough profit from your capital right? You did not plan an event and waste tons of stressful hours scheming and marketing for it just for fun. Even though passion is a great part of making it in the music event industry, business is business and should be run and considered as such. You have to shy away from underpricing and produce a revenue that can cover all your costs and expenses without overpricing. While you have to bear in mind that your first event, or first few events even, may not generate profits, it’s still key to budget everything accurately so you’re set for profit from the get-go.

Underpricing your tickets can cause a disastrous impact not just on your bank account but on your career as a promoter as well. It is true that most people would opt to attend concerts with lower ticket prices but it all depends on your ability to sell. Do not lower your ticket prices just because you’re afraid that people won’t pay for it.

Similarly, overpricing your tickets can be just as damaging. Take note that it can cause a huge decline on your ticket sales when you are pricing beyond the ability and desire of your target attendees to pay. That is why it is crucial that you constantly take into consideration your target market when setting ticket prices. Ask yourself, “would I buy a ticket for my event at this price?” and “Are my potential guests getting their money’s worth?”

When looking at your market you will want to consider how pricing for similar events that have been held recently, and how they performed. Line-up, venue and any add-ons to the experience your patrons will witness are all elements to bear in mind when determining the price that is correct for your audience.

Pricing Techniques

There are two types of pricing techniques that business people follow: cost-plus and value-based. One of the best tips on how to price your event tickets correctly is to decide which of the two works best for you.

Either you add a mark-up to your costs or find out how much value your potential customers have for your line-up.

Sum Up Your Costs

Consistently list down all your expenses. Include both direct and indirect costs: money spent planning the event and actually putting it together, your staff salaries, if you hired any, your overhead expenses like the rent of the venue, etcetera. Then add all of these costs and divide by a certain target volume to come up with a break-even figure. This is where your cost-plus technique of pricing comes in: after acquiring the break-even figure, add a mark-up. Again, don’t underprice and overprice and ALWAYS REMEMBER that cost-plus works on the assumption that you will sell ALL ticket volumes. If you do not, then your profit is lower.

After summing up your costs and producing a break-even price for your event tickets, you could also add value by knowing your market. Ask yourself: do your headliners have a lot of fans? If yes, how much are they willing to pay to see them?

In addition, be sure to remember that in most cases you need to consider taxes on top all this. Depending on the country you’re in, taxes can play a huge role in how to price your tickets.

Price Tiers

Depending on the type of event, it is likely that you will be adopting a price tier system to sell your tickets. This adds a sense of urgency and allows loyal customers that trust in you and your event to purchase at a lower price if they commit early. Regardless it’s important that you do your math accordingly so that you price and allot the right amount of tickets for each tier so that you provide the correct incentive for buyers to purchase before your event sells out.

No two attendees are exactly alike, which is why many events offer multiple price tiers. Some people want to get the most for their money, others want the best ticket money can buy. You might offer discounted tiers based on time (discounts for the first X number of buyers), quantity (discounts for people who buy X number of tickets), or loyalty (discounts for members or previous attendees). Again, reference your data: if your discounts moved mountains last time, consider offering more.

On the other end of the spectrum, you could offer a VIP tier — for a higher price, you might offer a “premium” experience that includes behind-the-scenes access or a cocktail hour with talent. If your ticketing partner offers reserved seating, try creating different ticket types based on how close the seats are to the action.

 

Pre-sell and Promote

Use social media to your advantage and sell your tickets online. You can run promos and urge people to buy tickets earlier. You can ask your friends and followers to promote your event as well, especially when first starting a new event brand. Let people share your links on the Internet, and come up with ways to encourage them to do so, perhaps with giveawayQuotefancy-180931-3840x2160s or contests. This will garner more audiences and sales for your event.

You should also consider redirecting buyers to a feedback page after they have experienced your event, and ask for comments and suggestions regarding your ticket prices.

 

Planning an event, especially your first one, takes a lot of work. Add business-talk to that and it’s a great recipe for headache and stress. But no matter how tough everything may seem, it’s important to always take a breather and enjoy. Don’t worry too much, you’ll soon get a hang of things.

The more events you handle, the easier pricing tickets becomes. You will learn from your mistakes as well as from the positive experiences as both a ticket buyer and promoter. In the meantime, make sure you use these tips on how to price your event tickets correctly as a guide. Do not forget that you, the promoter, are the one that provides value with your event, based on line-up and overall experience. It is up to you to determine that value correctly for your target demographic.

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