Eric Prydz to play Factory93, Brooklyn Warehouse, Space Miami and more as part of Spring 2017 Tour

Eric Prydz

Eric Prydz is set to get intimate with his fans this coming Spring 2017, announcing club and underground venue shows throughout North America that will see him play music from his multiple aliases of Pryda, CirezD and Eric Prydz.

The tour will crisscross the house and techno spectrums, while undoubtedly including his signature progressive house flair. The tour will begin at Washington D.C.’s Echostage on the 25th of February, and end in Los Angeles where he is set to play Insomniac’s Factory93 series in an underground-style location on April 8th. In between he will visit Uniun in Tornto, a secret warehouse in Brooklyn, Club Space in Miami for a Miami Music Week Pryda show, as well as Houston, New Orleans, Austin and Dallas.

The last few months have been particularly busy for Prydz. He announced his biggest ever show, EPIC 5.0. to be held in late May in London, the 15,000 capacity event sold out just hours after being announced. Under his Pryda alias he released Pryda 037, brought back his EPIC Radio podcast, and performed two special shows and released a track ‘Lillo’ raising money to fight cancer in memory of his late fan James Lillo.

Eric Prydz dates

 

Tickets for shows will go on sale Friday January 13th 12pm EST.

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Follow Eric Prydz: Online | Facebook | Twitter | Soundcloud

 

Introducing All Day I Dream’s Latest Recording Artist: Leo Grünbaum

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This coming Friday, January 13th, All Day I Dream will be releasing their latest EP courtesy of Argentinean recording artist Leo Grünbaum aka Grünbox.

Hailing from Buenos Aires, Grünbaum now lives in Berlin, where he has been putting his Berklee College of Music training to use, producing instrumental deep house tracks heavy with emotional chords  and dreamy vocals. His Amarone EP is a testament to his classical training, a 3 original 1 remix outing filled with symphonic elements and super intricate, lush soundscapes.

Since 2010 he has toured the globe, collaborating with fellow artists including Alex Under, Matthew Dekay, Guti. Following successful releases on Trapez Ltd, Desolat, Lucidflow and more, Grünbaum is the latest artist to join the All Day I Dream as of January 2017, merging the vision of his Tech House act Grünbox with the lushness of a new sound.

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Promoter Tips On How To Price Your Event Tickets Correctly

 

Proper pricing is one of the secrets to success in any kind of business. It can build up the sales of your products or services and create a strong foundation for your business. On the other hand, wrong and unfit pricing strategies may cause issues that can potentially ruin an otherwise good business.

In the world of live concerts and parties, ticket pricing is one of the many dilemmas that event promoters are facing on an every day basis. For this reason, we took years of experience as festival, club and warehouse party promoters to give you some effective tips on how to price your event tickets correctly:

Set Goals and Know Your Market

First and foremost, you have to set realistic goals on what you’d like to achieve with your pricing strategy. Of course, you aim to earn money and generate enough profit from your capital right? You did not plan an event and waste tons of stressful hours scheming and marketing for it just for fun. Even though passion is a great part of making it in the music event industry, business is business and should be run and considered as such. You have to shy away from underpricing and produce a revenue that can cover all your costs and expenses without overpricing. While you have to bear in mind that your first event, or first few events even, may not generate profits, it’s still key to budget everything accurately so you’re set for profit from the get-go.

Underpricing your tickets can cause a disastrous impact not just on your bank account but on your career as a promoter as well. It is true that most people would opt to attend concerts with lower ticket prices but it all depends on your ability to sell. Do not lower your ticket prices just because you’re afraid that people won’t pay for it.

Similarly, overpricing your tickets can be just as damaging. Take note that it can cause a huge decline on your ticket sales when you are pricing beyond the ability and desire of your target attendees to pay. That is why it is crucial that you constantly take into consideration your target market when setting ticket prices. Ask yourself, “would I buy a ticket for my event at this price?” and “Are my potential guests getting their money’s worth?”

When looking at your market you will want to consider how pricing for similar events that have been held recently, and how they performed. Line-up, venue and any add-ons to the experience your patrons will witness are all elements to bear in mind when determining the price that is correct for your audience.

Pricing Techniques

There are two types of pricing techniques that business people follow: cost-plus and value-based. One of the best tips on how to price your event tickets correctly is to decide which of the two works best for you.

Either you add a mark-up to your costs or find out how much value your potential customers have for your line-up.

Sum Up Your Costs

Consistently list down all your expenses. Include both direct and indirect costs: money spent planning the event and actually putting it together, your staff salaries, if you hired any, your overhead expenses like the rent of the venue, etcetera. Then add all of these costs and divide by a certain target volume to come up with a break-even figure. This is where your cost-plus technique of pricing comes in: after acquiring the break-even figure, add a mark-up. Again, don’t underprice and overprice and ALWAYS REMEMBER that cost-plus works on the assumption that you will sell ALL ticket volumes. If you do not, then your profit is lower.

After summing up your costs and producing a break-even price for your event tickets, you could also add value by knowing your market. Ask yourself: do your headliners have a lot of fans? If yes, how much are they willing to pay to see them?

In addition, be sure to remember that in most cases you need to consider taxes on top all this. Depending on the country you’re in, taxes can play a huge role in how to price your tickets.

Price Tiers

Depending on the type of event, it is likely that you will be adopting a price tier system to sell your tickets. This adds a sense of urgency and allows loyal customers that trust in you and your event to purchase at a lower price if they commit early. Regardless it’s important that you do your math accordingly so that you price and allot the right amount of tickets for each tier so that you provide the correct incentive for buyers to purchase before your event sells out.

No two attendees are exactly alike, which is why many events offer multiple price tiers. Some people want to get the most for their money, others want the best ticket money can buy. You might offer discounted tiers based on time (discounts for the first X number of buyers), quantity (discounts for people who buy X number of tickets), or loyalty (discounts for members or previous attendees). Again, reference your data: if your discounts moved mountains last time, consider offering more.

On the other end of the spectrum, you could offer a VIP tier — for a higher price, you might offer a “premium” experience that includes behind-the-scenes access or a cocktail hour with talent. If your ticketing partner offers reserved seating, try creating different ticket types based on how close the seats are to the action.

 

Pre-sell and Promote

Use social media to your advantage and sell your tickets online. You can run promos and urge people to buy tickets earlier. You can ask your friends and followers to promote your event as well, especially when first starting a new event brand. Let people share your links on the Internet, and come up with ways to encourage them to do so, perhaps with giveawayQuotefancy-180931-3840x2160s or contests. This will garner more audiences and sales for your event.

You should also consider redirecting buyers to a feedback page after they have experienced your event, and ask for comments and suggestions regarding your ticket prices.

 

Planning an event, especially your first one, takes a lot of work. Add business-talk to that and it’s a great recipe for headache and stress. But no matter how tough everything may seem, it’s important to always take a breather and enjoy. Don’t worry too much, you’ll soon get a hang of things.

The more events you handle, the easier pricing tickets becomes. You will learn from your mistakes as well as from the positive experiences as both a ticket buyer and promoter. In the meantime, make sure you use these tips on how to price your event tickets correctly as a guide. Do not forget that you, the promoter, are the one that provides value with your event, based on line-up and overall experience. It is up to you to determine that value correctly for your target demographic.

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The BPM Festival Set to Cross the Pond in September 2017 for Debut Portuguese Edition

BPM Image

With The BPM Festival’s first weekend of 2017 complete, news is coming from Playa del Carmen that the festival is now ready to cross the pond for its first edition outside of the Yucatán Peninsula’s Riviera Maya.

In September of 2017 The BPM Festival will host its first Portuguese Edition, another beach festival affair that we expect will be similar in sound and feel to the original in Mexico. No further information has been released, but we expect details on exact location and dates to be forthcoming.

Meantime do not forget that you can enjoy the 10th Anniversary of The BPM Festival via live streaming all week thanks to Be-At.TV:

See the full schedule below:

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The 12 (Possibly) Most Jaw-Dropping Radiohead Remixes Of All Time

Radiohead, a ban so iconic and yet often only superficially appreciated that many have failed to recognized how they were, for at least a large period of time, the world’s biggest political band — the word’s most woke band.

To understand Radiohead one has to know their roots. The band formed in 1985 at Abingdon School, an elite private institution in the heart of the English countryside county of Oxfordshire. Their privileged early life influenced the band in ways it wouldn’t with others: the five members — Thom Yorke (lead vocals, guitar, piano, keyboards), Jonny Greenwood (lead guitar, keyboards, other instruments), Ed O’Brien (guitar, backing vocals), Colin Greenwood (bass), and Phil Selway (drums, percussion, backing vocals) — bonded over a common spirit of rebellion and radicalism, and translated those feelings to their music in impeccable fashion. The band’s anti-establishment roots further developed during the late 80’s period of indie expression, the same post-punk movement that took a decisive stance against Western (especially in Britain) conservatism and big corporation.

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deadmau5 Chooses Techno and House To Launch His 2017 BBC Radio 1 Residency

 

deadmau5 studio

 

 

Last week deadmau5 made news when his New Year’s Eve set at Decadence NYE in Arizona became subject of attack by fans of EDM artist Marshmello, who took the stage after him to perform the headlining set of the night. The reason? According to Marshmello fans the Canadian producer had played a boring set, a perhaps expected and uneducated conclusion from EDM fans who found themselves listening to house and techno tracks by Maceo Plex and Jay Lumen, amongst others.

In the following days the Toronto-born artist was unapologetic and rightly so. In line with his stance, he has now kicked off his 2017 BBC Radio 1 Residency with a debut mix that is filled with underground dance tracks, spanning genres that include progressive house and techno.

There is no denying that Joel Zimmerman as an artist has always preferred to steer clear of the mainstream side of dance music, despite his widely popular progressive signature tracks landing him coveted headlining slots at some of the world’s most popular EDM festivals. As EDM blew up in the States (and the rest of the world) Joel has continuously taken a stance against what he has perceived as sell-out artists playing recycled music for a quick buck. Instead, he has continued to stay true to his roots, while recently perhaps digging deeper than ever with on-stage collaborations with Richie Hawtin and Eric Prydz, as well as solo performances filled with house and techno sounds.

His inaugural 2017 BBC Radio mix is a testament to the direction Joel is on, one he does not look like to be leaving any time soon. The two-hour mix includes a Pig & Dan premiere, as well as works from Maceo Plex, Pan-Pot and Jon Hopkins just to name a few.

See below for full track list and to enjoy the mix:

1. deadmau5 – Imaginary Friends
2. Maceo Plex – Motor Rotor
3. ANNA – Face Your Fears
4. DkA – Anneessens
5.Max Cooper – Distant Light
6. Pig&Dan – Back To Graceland
7. Pryda – The End Is Just The Beginning
8. Pan-Pot – Solace
9. Undercatt – Mongrel
10. Lane 8 – With Me
11. Gardens Of God – River
12. Robert Oaks – On The Run
13. Dom Kane – Borg
14. Tycho – Epoch
15. deadmau5 – Strobe (Com Truise Remix)
16. Jon Hopkins – Lost In Thought
17. Boards Of Canada – Satellite Anthem Icarus
18. ATTLAS ft. Charlz – Ensnared

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10 Reasons Underground Dance Music Fans Shouldn’t Miss The Yuma Tent At Coachella 2017

DJ Koze performs inside the Yuma Tent at the Coachella Valley Music and Arts Festival in Indio, CA, USA, on 16 April, 2016.

DJ Koze performs inside the Yuma Tent at the Coachella Valley Music and Arts Festival in Indio, CA, USA, on 16 April, 2016.

With high anticipation and lineup speculation circling the festival, Coachella calmed the storm with the release of its star-studded 2017 line-up; confirming many of the artists we predicted earlier this year including Beyonce, Kendrick Lamar, and Radiohead as headliners.

To no surprise, the $399 general admission tickets sold out within three hours.

After review of this year’s line-up, we uncovered Coachella booked the most proper underground electronic artists to perform at the festival to date. As we did last year, we highlight ten underground artists who cannot be missed in the heaven that will be the Yuma Tent. 

Please note that we think most of the below artists will be playing the Yuma Tent, but there’s a small possibility that some will be featured on other stages due to the diverse and eclectic arsenal of music they are capable of performing.

Ben UFO

Ben UFO

This UK-based DJ is such an exquisite mixer that he rose to the top even with no production experience. His unique track selections make him one of the most sought-after DJs in the underground dance music community with sounds ranging old and new, house to dubstep.

A forward-thinking selector who is into constant development, Ben UFO does not disappoint.

Bicep

Bicep, A Northern Irish duo with the passion for heavy house grooves, have established themselves as prime producers and DJs. They are known to always incorporate the most carefully-selected house rhythms to light up any dance floor, leaving you desiring for more. Releases on their record label, Feel My Bicep, feature the likes of house, techno, funk, and italo cosmic sounds, a representation of the eclectic set you can expect to hear when they perform at Coachella 2017.

Their top hit this year, “Higher Level”, was one of their most successful releases to date, a track we predict they will play this track during their Coachella set.

Dixon

Dixon

Even and especially among the underground elite, Steffen Berkhahn is considered a multitalented veteran in the community. From being vice president of the FC Magnet Mitte Bar in Berlin, a bakery owner, Innervisions label co-founder with Âme, a producer and a DJ, Dixon is always busy letting his creative juices flow.

His producing and DJing career has been on a meteoric rise for more than a decade. Consequently, he has amassed superb skills behind the DJ booth and is known to please his audience with an array mix of house and techno that has landed him Top DJ in the world on the Resident Advisor poll for four years in a row.

Floating Points

An absolute mastermind. Sam Shepherd’s productions and mixes are truly reflective of his Ph.D. in neuroscience. He has the ability to fluidly blend jazz into techno and garage into house, while still maintaining the elements of each genre.

Per his tweet, he will perform with his live band and a DJ set. Both are never anything less than amazing.

Four Tet

Kieran Hebdan began his extensive career in 1997 producing music with folk and electronica influences, a style later dubbed “folktronica”. He held a residency, alongside Floating Points, at the legendary PlasticPeople in London from 2009-2011.

Fast-forward to today and Four Tet is best known for his techno, house, and minimal infused sets that shape his now established sound.

HoneyDijon

Honey Dijon

This Chicago native will be representing the original Chicago House sound infused with the depth of New York underground. As a veteran in the electronic music community, Honey Dijon pulls from a wide variety of musical styles including Chicago House, disco, tech-house, tribal, funk, and soul.

With her biggest inspirations come from Derrick Carter, Mark Farina, and Frankie Knuckles, Honey Dijon’s set is sure to be a fun one!

Marcel Dettmann

Marcel Dettmann

A well-known Berghain resident, Marcel Dettmann is known for his wide-ranging selection and production of heart-pounding techno. He is recognized as one of the most influential producers in modern techno with the capacity to intermix new and old. A well-respected performer in the community, Marcel also works at the legendary Hard Wax records in Berlin.

His Coachella debut and the resultant heavy techno in the desert experience is not one to miss,

Nicolas Jaar

Nicolas Jaar

A star that never stops rising, Nicolas Jaar’s live performances and most recent productions are truly unprecedented in today’s dance music world. Incorporating live instruments, real world sound samples and deep synths, Nicolas has soared to the top of underground lists with his impeccable creativity and musical genius.

Regardless of whether he will perform live or a DJ set, Nicolas Jaar will not disappoint.

Richie Hawtin

Richie Hawtin

This English-Canadian is among the most influential underground dance music artists of our time. His career began in Detroit during the early 90’s techno scene and has never stopped since. He is also known for his work under the alias Plastikman and for his ENTER. events in Ibiza and around the world. Most recently he partnered with former Allen & Heath engineer Andy Rigby-Jones and launched PLAYdifferently, a new mixer to diversify the way DJs performed.

There is no doubt that he will be using this new mixer during his first Coachella performance in four years.

belleville three

The Belleville Three

Last but certainly not least, The Belleville Three’s presence on the Coachella 2017 lineup is a testament to the Yuma Tent’s vision of representing underground dance music at what is considered to be one of the most commercial and eclectic festivals in North America and beyond. Consisting of Juan Atkins, Derrick May and Kevin Saunderson, the trio who formed an alliance after being high school friends in Belleville, Michigan and have since been considered responsible for giving birth to techno. While the three together are known to be Detroit Techno pioneers in their own right, they since split ways to begin producing individually and are only now reuniting after several years of solo career focus.

Their first Coachella gig is possibly the first stop of their 2017 tour, one you certainly do not want to miss!

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How Philip Anschutz, Coachella’s Main Financier, Supports Anti-LGBTQ Groups

Coachella

News is breaking out today that Philip Anschutz, the multi-billionaire behind Anschutz Entertainment Group, is being linked with direct support of anti-LGBTQ and climate-change-denial groups.

Anschutz Entertainment Group, which you may more commonly know as AEG, as been revealed by the Washington Post as one of the most important donors to several anti-LGBTQ groups, with donations upwards of hundreds of thousands of dollars going to associations such as Alliance Defending Freedom, National Christian Foundation and Family Research Council.

The news comes following an investigation by Freedom For All Americans (FFAA), a “bipartisan campaign seeking nondiscrimination protections for LGBT people nationwide” that was created last year in the wake of the backlash that resulted from the Supreme Court decision that legalized same-sex marriage.

forbesAs the Washington Post reports, “one of the hubs of this coordination is Alliance Defending Freedom (ADF), a 22-year-old group that “advocates for your right to freely live out your faith.” Another is the National Christian Foundation (NCF), which funds a lot of the groups aggressively working to chip away at the equal rights of LGBT Americans. One of them is Family Research Council (FRC), which is listed by the Southern Poverty Law Center as an ‘extremist group.‘”

The piece goes on to explain, “Another is Liberty Council. Listed as an “extremist group” by the Southern Poverty Law Center, the group is notable because chairman and founder Mat Staver represented Kim Davis, the Kentucky county clerk who caused a national stir when she refused to issue a marriage license to a same-sex couple in defiance of the Supreme Court last year.”

Phil Anschutz is one of the richest people in America, with an estimated fortune of over $10 billion, and is listed at #42 on Forbes’ U.S. Billionaires list as of May 17, 2016. His link to these anti-LGBTQ groups isn’t exactly news, but perhaps due to Coachella’s recent lineup announcement the association with the festival is now. AEG is the parent company behind Goldenvoice, the organization that you might recognize as the producers of massive musical operations the likes of Coachella, Panorama, FYF, Stagecoach, Splash House and Firefly.

Furthermore, Anschutz has also been linked with strong support of Koch Industries, some of the world’s biggest deniers of climate change. Greenpeace has reported that Anschutz has been having regular meetings with the brothers to discuss strategies to push an anti-environmentalist agenda that also challenges the science behind evolution.

 

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5 Performances Not To Miss During Awakenings’ 20th Anniversary

Awakenings Gashouder 2017

The legendary Awakenings is celebrating its 20th anniversary with five massive parties spanning from Thursday, April 13 through Sunday, April 16 2017.

To commemorate this massive event, Awakenings has partnered with Monumental Productions and, Amsterdam based publisher, Mary Go Wild to produce an anniversary book for the occasion.

Most importantly and for the first time ever, the event will feature a day party on Saturday, April 15th from 11 am to 10 pm with heavy hitters Joris Voorn, Ben Klock, Adam Beyer, Jeff Mills and Chris Liebing all performing.

The remainder of the events take place during the night from Thursday to Sunday with the likes of Nina Kraviz, Pan-Pot, Sven Väth, Derrick May, Kevin Saunderson, Bart Skils, 2000 and One, Marcel Dettmann, Dave Clarke, DJ Billy Nasty, DJ Rush, Kölsch, Len Faki, Luciano, Seth Troxler, and Ricardo Villalobos all scheduled to play at Amsterdam’s revered Gashouder venue.

Weekend tickets are sold out, but single days are still available. We suggest you act fast, as this will sell out.

Who Not To Miss

Sven Väth – April 13
The German mastermind that is Papa Sven has been a long-time friend of and performer at Awakenings. Thanks to his signature vinyl-only performances, upbeat techno tracks and funky synths, he’s sure to keep the crowd dancing throughout his entire set.

Ben Klock b2b Marcel Dettmann – April 14
These two gentlemen have been at the top of techno lists around the world and rightfully so. Their dynamic b2b sets ooze characteristic Berghain pounding techno with thrilling twists and turns throughout, making them our standout back-to-back choice for Awakenings’ 20 Year Anniversary celebration.

Jeff Mills – April 15 (Day) 
A space wizard with endless talents, Jeff Mills is one of the most well-seasoned techno producers and DJs to roam this earth. His sets are known to incorporate cosmic synths and spacial sounds, providing timeless and out-of-this-world techno inspired emotions.

Dave Clarke – April 15 (Night)
Another Awakenings and veteran techno producer, Dave Clarke will bring the heat with heavy drums and a signature old school sound that blends techno and electro with effortless precision. The Amsterdam-based UK producer debuted with his first release in 1990 and yet remains at the forefront of today’s underground with good reason: his penchant for quality music above all else.

Ricardo Villalobos – April 16
Unnecessarily talented, Ricardo Villalobos is known to be the king of eclectic mixes, from spiraling sounds with deep bass to spirit-liberating techno. As an Awakenings veteran and one of the most sought-after talents in the world, there is no doubt that he will not disappoint for the festival’s 20th Anniversary.

Full Timetable Awakenings - 20 years

April 13th – Night

22:00 – 00:30 Dimitri & Remy Unger
00:30 – 02:30 Derrick May & Kevin Saunderson
02:30 – 04:30 Sven Väth
04:30 – 06:30 Pan-Pot
06:30 – 08:30 Nina Kraviz

April 14th – Night

22:00 – 01:30 Bart Skils & 2000 and One
01:30 – 05:00 Adam Beyer & Joseph Capriati
05:00 – 08:30 Ben Klock & MARCEL DETTMANN

April 15th – Day

11:00 – 13:00 Kabale und Liebe (Dj/Producer)
13:00 – 15:00 Joris Voorn
15:00 – 16:30 Ben Klock
16:30 – 18:30 Adam Beyer
18:30 – 20:15 Jeff Mills
20:15 – 22:00 Chris Liebing

April 15th – Night

23:30 – 02:00 DJ Billy Nasty
02:00 – 03:45 DJ Rush
03:45 – 05:30 Dave Clarke
05:30 – 07:15 Chris Liebing
07:15 – 09:00 Jeff Mills

April 16th – Night

22:00 – 00:00 Lauhaus
00:00 – 01:45 Luciano
01:45 – 03:30 Seth Troxler
03:30 – 05:15 Ricardo Villalobos
05:15 – 07:15 Joris Voorn & Kölsch
07:15 – 09:00 Len Faki

Connect with Awakenings for more information: Facebook | Twitter | Instagram 

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25 Essential Clubbing Destinations for House and Techno in Asia

Whether you are a tourist looking for a way to enjoy your weekend or a local who doesn’t know where to go, we’ve summed up twenty essential clubbing destinations for house and Techno in Asia that you should check out if you happen to be in the right city.

We have arranged them by country in alphabetical order, making this an easy guide for you to refer to any time you find yourself looking for good quality house and techno in the Asian continent.

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