34 years ago, Roland changed history with the release of the TR-808, the most iconic drum machine to this day. From its deep kick to its clangy cowbells, the machine has a very distinct sound – if you’ve heard a hip hop or dance music record, you’ve definitely heard an 808. However, the machine wasn’t always embraced as it is now; it was discontinued after several years, and was pushed into obscurity. After falling into the right hands, the 808 spawned dozens of genres, including our much-beloved techno and house. Today, the 808 is ubiquitous in recorded music, and in early 2015, director Austin Baker will be releasing 808, chronicling the history of the revered machine. The film features interviews with Afrika Bambaataa, Pharrell, Phil Collins, Rick Rubin, Diplo, New Order, Damon Albarn, Fatboy Slim, and many more.
Check out the official trailer below, and stay tuned for more release info and updates.