Instagram has become one of the most popular social media networks in use today. While the app seems simple at first glance, there’s more to Instagram than meets the eyes, and especially so for those looking to build and grow a brand that gets to the eyes of its intended target audience.
Today, we are sharing 5 important tips for electronic music artists to bear in mind:
Tip #1: Know your audience
The first thing to know about Instagram is that its users fall into a certain demographic. This is important to know, especially for artists seeking to gain a wider audience.
Just to give an idea, 55% of Instagram’s users fall within the 18-29-year-old age range. Additionally, 65% of Instagram’s daily active users are female. This means if a segment of your audience as a musician falls into the female 18-29 year old demographic, utilizing Instagram is a no-brainer. But even if your audience does not fit the demographic, there is no stopping you from using Instagram, but you must be aware of the demographics at the same time so you can plan your content accordingly.
Tip #2: Schedule posts
Instagram users need to determine the optimal times to post to get the most engagement. A study by CoSchedule says that Instagram users are most active on Mondays and Thursdays. Tuesday at 2 p.m. is the most-effective day and time to post on Instagram, according to CoSchedule. Later claims that posts sent between 7 p.m. and 9 p.m. typically see the lowest levels of engagement. Hopper, an Instagram post-scheduling software, found that that the best time to post on Instagram is between 6 p.m. and 7:30 p.m. during the week and around 11 a.m. on the weekend. Then again, such data is estimated based on a certain audience sample. This means your audience may have different attributes that must be taken into account.
These general trends may not align with when your audience is engaged with your brand on Instagram. When you collect your own social data, start by aligning your posts with these general guidelines and adjust your schedule accordingly, based on the level of engagement generated during various times of the day.
The general consensus seems to be that there really isn’t a true best day and time to post on Instagram, the argument being that Instagram engagement depends on many factors, including industry, the type of content shared, or posting frequency.
You also need to find a bit of a balance with posting. Posting too often can spam your fans’ feeds and lead to unfollows. For starters, try posting once per day depending on the amount of content you have available.
Tip #3: Use the right hashtags
Just like Twitter, hashtags are big on Instagram, helping drive discoveries organically. People will often browse through certain hashtags to find new posts and new accounts to follow.
With that said, do not rely on overused trends in choosing what hashtags to use. Do due research, be original, and be specific on the target audience you wish to reach. You want to choose hashtags that reach a targeted audience that’s likely to be interested in your music.
Tip #4: Cross-promote
If you’re new to using Instagram as an artist, a great way to start is by cross-promoting your posts to other social media accounts. This means every time you share a photo on Instagram, share it as well to your Facebook, Twitter, and other social media accounts, inviting people to follow you on your Instagram also.
Tip #5: Look at the bigger picture
Even if you post some great content on Instagram and you have a ton of fans on the platform, keep in mind that Instagram is still only one part of an promotion strategy. If you want to effectively promote your music, make sure you are not ignoring other social media tools to grow the network.
Bonus Tip #6: Use Instagram Stories
Instagram stories drive up far more engagement than some posts do these days! Use stories for on-the-fly posts and to give fans an insight into your life in the studio, on the road, gigging or even a more private look into what you do when not working on music! Also, once you break 10K followers the “swipe-up” option for your IG Stories opens up, allowing you to link stories with a simple “swipe-up” feature that can lead viewers to be directed to your SoundCloud, Beatport or other social pages.